Emily here. Today I want to touch on something that was touched on briefly in this week’s full episode – Your Website is your most valuable employee. We’re talking about consistency and legitimacy and how creating a consistence presence with your website, colors, autoresponders, and weekly newsletters helps your clients trust you.'Consistency breeds legitimacy.' -@EmilyM_Thompson Click To Tweet 'In building an online presence for a business, your principles are your brand standards.' -@EmilyM_Thompson Click To Tweet 'Consistency is setting brand rules, defining web strategy, and sticking to them. Always.' -@EmilyM_Thompson Click To Tweet 'The #1 reason that consumers do not buy from a brand is because of a lack of trust.' -@EmilyM_Thompson Click To Tweet
"Consistency breeds legitimacy."