Episode #15 // Finding Your Rat People with Paul Jarvis

"It's important to listen to your audience and kind of take their pulse as often as possible."
- Paul Jarvis

In today’s episode of Being Boss, Emily and Kathleen welcome Paul Jarvis, a web designer who has worked with big deals like Marie Forleo, The Highline in New York, and Mercedes-Benz.

He’s a best selling author and his books include Be Awesome at Online Business, The Good Creative, and he’s even written a vegan cookbook. You may know Paul from his newsletter called The Sunday Dispatch or his podcast called Invisible Office Hours.

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Topics discussed in this episode:

  • Work systems (daily/weekly) and how you separate income streams
  • When to know to say “yes” and when to say “no” when taking on new projects
  • Learning how to place focus on your audience before anyone else
  • How to deal with your haters
  • Being uncomfortable about talking about money and business as a creative entrepreneur
  • Learning how to step away from something that isn’t working, even if you’ve already invested time and effort into it
  • Successfully launching a new course and learning how to pitch it to the right audience
  • Growing your [email] list with followers who are interested in the products you continue to release
  • Getting to know your subscribers/followers in order to continue to produce valuable content and products

Listen to your audience Paul Jarivs

PAUL SAID:

'People get pulled in too many directions and overwhelmed because they say yes to everything.' -@pjrvs Click To Tweet 'My goal is to be valuable to my community. Yes I want to grow, but serving these people is the primary goal.' -@pjrvs Click To Tweet 'We have to step back from our egos and say if something isn't working, maybe we should try something else.' -@pjrvs Click To Tweet 'When you launch a deal, followers have been getting value, so they can reciprocate by spending money.' -@pjrvs Click To Tweet 'Talk to the people on your mailing list, you'll get more story ideas than you could possibly think of.' -@pjrvs Click To Tweet 'You don't have to hire a market research company, just ask people what they do and what they're working on.' -@pjrvs Click To Tweet 'It's important to listen to your audience and kind of take their pulse as often as possible.' -@pjrvs Click To Tweet

Step back from your ego Paul Jarvis

Resources discussed in this episode:

Paul’s TV show To-Watch list 🙂

  • Game of Thrones
  • Battlestar Galactica
  • Portlandia
  • Transparent

More from Paul:

More from Kathleen:

More from Emily:

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TOPICS DISCUSSED IN THIS EPISODE:

  • Work systems (daily/weekly) and how you separate income streams
  • When to know to say "yes" and when to say "no" when taking on new projects
  • Learning how to place focus on your audience before anyone else
  • How to deal with your haters
  • Being uncomfortable about talking about money and business as a creative entrepreneur
  • Learning how to step away from something that isn't working, even if you've already invested time and effort into it
  • Successfully launching a new course and learning how to pitch it to the right audience
  • Growing your [email] list with followers who are interested in the products you continue to release
  • Getting to know your subscribers/followers in order to continue to produce valuable content and products

RESOURCES DISCUSSED IN THIS EPISODE

MORE FROM Paul Jarvis

MORE FROM KATHLEEN

Braid Creative
The Braid Method Branding ECourse

MORE FROM EMILY

Indie Shopography
Rock Your Web Design Business
Indie Tactics Newsletter

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Listen to your audience Paul Jarivs
Step back from your ego Paul Jarvis
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