Episode #15 // Finding Your Rat People with Paul Jarvis

April 13, 2015

"It's important to listen to your audience and kind of take their pulse as often as possible."

- Paul Jarvis

In today’s episode of Being Boss, Emily and Kathleen welcome Paul Jarvis, a web designer who has worked with big deals like Marie Forleo, The Highline in New York, and Mercedes-Benz.

He’s a best selling author and his books include Be Awesome at Online Business, The Good Creative, and he’s even written a vegan cookbook. You may know Paul from his newsletter called The Sunday Dispatch or his podcast called Invisible Office Hours.

This episode is brought to you by:

Freshbooks Cloud Accounting
Small Business Accounting Software Designed for You – Sign up for a free trial.

Important Announcements:

Being Boss has a Facebook group! So much valuable conversation and connection is happening over there: Join us to talk about which investments you’re making/planning on making in your business over there!
If you like Being Boss please rate & review us on iTunes – it helps us connect with more bosses to grow our amazing community!
Check out our Being Boss Bundle today! It’s a combination of Kathleen’s DIY Coaching for Creatives email subscription and Emily’s Get Your Shit Together email subscription including all of our best tips, tactics, and worksheets straight to your inbox!

Topics discussed in this episode:

Work systems (daily/weekly) and how you separate income streams
When to know to say “yes” and when to say “no” when taking on new projects
Learning how to place focus on your audience before anyone else
How to deal with your haters
Being uncomfortable about talking about money and business as a creative entrepreneur
Learning how to step away from something that isn’t working, even if you’ve already invested time and effort into it
Successfully launching a new course and learning how to pitch it to the right audience
Growing your [email] list with followers who are interested in the products you continue to release
Getting to know your subscribers/followers in order to continue to produce valuable content and products

Listen to your audience Paul Jarivs

PAUL SAID:

'People get pulled in too many directions and overwhelmed because they say yes to everything.' -@pjrvs Click To Tweet 'My goal is to be valuable to my community. Yes I want to grow, but serving these people is the primary goal.' -@pjrvs Click To Tweet 'We have to step back from our egos and say if something isn't working, maybe we should try something else.' -@pjrvs Click To Tweet 'When you launch a deal, followers have been getting value, so they can reciprocate by spending money.' -@pjrvs Click To Tweet 'Talk to the people on your mailing list, you'll get more story ideas than you could possibly think of.' -@pjrvs Click To Tweet 'You don't have to hire a market research company, just ask people what they do and what they're working on.' -@pjrvs Click To Tweet 'It's important to listen to your audience and kind of take their pulse as often as possible.' -@pjrvs Click To Tweet

Step back from your ego Paul Jarvis

Resources discussed in this episode:

Alec Baldwin’s podcast – Here’s The Thing
Invisible Office Hours: Launching
Music: “humm ok” by Gablé

Paul’s TV show To-Watch list 🙂

Game of Thrones
Battlestar Galactica
Portlandia
Transparent

Connect with us on Instagram:

Being Boss Podcast – @beingbossclub
Paul – @pjrvs
Kathleen – @andkathleen
Emily – @emilym_thompson
#beingbosspodcast

TOPICS DISCUSSED IN THIS EPISODE:

Work systems (daily/weekly) and how you separate income streams
When to know to say "yes" and when to say "no" when taking on new projects
Learning how to place focus on your audience before anyone else
How to deal with your haters
Being uncomfortable about talking about money and business as a creative entrepreneur
Learning how to step away from something that isn't working, even if you've already invested time and effort into it
Successfully launching a new course and learning how to pitch it to the right audience
Growing your [email] list with followers who are interested in the products you continue to release
Getting to know your subscribers/followers in order to continue to produce valuable content and products