Episode #19 // Communicate Like a Boss

"You can train your clients to communicate with you exactly the way you need to communicate."
- Emily Thompson

In today’s episode of Being Boss, Emily and Kathleen talk about communication – whether it’s in-person, over Skype, via email, on the telephone or even text. We cover managing your inbox and writing effective emails to talking about phone phobias and the best way to handle miscommunications.

'There's something about talking face-to-face with a potential client that helps close deals.' -@andkathleen Click To Tweet I thought it would be more thankful not to send another email, than to actually say 'thank you.' -@andkathleen Click To Tweet 'Only ask one question or request per email, and number, bullet, or bold what action is needed.' -@andkathleen Click To Tweet 'I can come to a decision so much faster with a 10 min conversation rather than typing it all out.' -@andkathleen Click To Tweet 'Write your emails as if they will be forwarded, so no matter who opens the email, they understand.' -@andkathleen Click To Tweet 'There's something really magical about breaking the cycle of email and getting on the phone.' -@EmilyM_Thompson Click To Tweet 'It's important as part of your client onboarding process to be very clear how you communicate.' -@EmilyM_Thompson Click To Tweet 'There is so much to be said about how you do business and how clients mirror that back to you.' -@EmilyM_Thompson Click To Tweet 'You can train your clients to communicate with you exactly the way you need to communicate.' -@EmilyM_Thompson Click To Tweet 'None of us grow up learning how to write emails. You learn from the people you work with online.' -@EmilyM_Thompson Click To Tweet

TOPICS DISCUSSED IN THIS EPISODE:

  • Kathleen's client onboarding process + the communication and life of a project with Braid Creative
  • Emily's client onboarding process + the communication and life of a project with Indie Shopography
  • Being overwhelmed by email and how to manage your time spent in your inbox: Assistants, unsubscribing to unnecessary emails, turning off unnecessary email notifications
  • Email etiquette: Keeping it short and realizing when you don't need to reply
  • Sending emails to get the responses you want by only sending one request or using numbering, bullet points, highlighting or bolding to make it scannable
  • Email tones and determining the line of when to use exclamation points or smiley faces. Experimenting with voice recordings.
  • Meeting the communication styles of your clients and the pros and cons of emails vs. voice/video/in-person
  • How to have effective phone calls and establishing a meeting length/hard stop from the beginning
  • Maintaining a balance between being professional and conversational in concise emails

RESOURCES DISCUSSED IN THIS EPISODE

MORE FROM KATHLEEN

Braid Creative

MORE FROM EMILY

Indie Shopography
Almanac Supply Co.
Rock Your Web Design Business

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Stop emailing and get on the phone
Write emails as if they will be forwarded
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