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Secret Episode // Behind-the-Scenes with Braid �...

Secret Episode // Behind-the-Scenes with Braid & Indie

Part of what our exclusive boss community loves most about being a part of the Clubhouse is access to secret episodes. Here are the show notes to our fifth secret episode. To get access to the audio and discussion join the clubhouse here.

In today’s secret episode we’re talking all about the behind-the-scenes of Braid Creative and Indie Shopography. We talk a lot about Being Boss, but now we’re sharing the business models, sales funnels, email marketing strategies, and launch strategies of our other businesses.

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Topics discussed in this episode:

  • What Braid Creative does
  • What Indieshopography does
  • Transitioning from one-on-one client work to a business-to-business offering
  • The evolution of a creative business
  • Narrowing your selling focus to just one (or two) offerings
  • Sales funnels and email marketing
  • Launch strategies and webinars
  • Building a business model with your heart & guts

KATHLEEN SAID:

Sometimes little things can feel monumental to you, but to the outside world, it is not a big deal. Click To Tweet If you're not doing the work to get people to the bottom of your funnel, you're not doing your job. Click To Tweet What's the point of checking all the boxes if your heart isn't in it? Click To Tweet

EMILY SAID:

Focus in on one thing you're great at and make it sincerely simple for your dream customer to buy. Click To Tweet If you want to create a digital product, begin with one-on-one work. Click To Tweet Using all the content you've ever created as part of your email funnels is a great tactic. Click To Tweet If you build a business around things you don't love doing, you won't love your business. Click To Tweet

Resources discussed in this episode:

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