Kathleen Shannon 0:04
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Emily Thompson 0:43
Hey, bosses, today's minisode is a question we got live at the printers row lit Fest in Chicago.
Hi, ladies. Hi, I'm Patrick. I'm a huge fan of you guys's I want to ask a question about your subsidiary podcasts that you have. You have being boss, you have a book now but you also have this new growing podcast. What is the future of that? And do you see yourself making any more podcasts and just growing that branch of your your brand?
Kathleen Shannon 1:15
Well, what do you see Patrick? Tell us what we should do.
I'm curious. I mean, I would I want to follow Emily's journey with her kind of new business. I'd also love the idea of Kathleen, are you going to start a new business like what?
Kathleen Shannon 1:29
We were just talking about publishing another podcast or feed? Okay, so here's what we've got. We've got being boss. And we always imagine creating a multi media conglomerate was the word that we use. And we thought what would it look like to create a podcast network and then realizing Oh, the backbone of that is sponsorships and advertising. And we love working with a handful of sponsors that we've really partnered and collaborated with. But beyond that we don't want to get in the advertising game. Like we don't want to create content just to get advertisers just to get dollars. Does that make sense? Again, running it through our values, but we love the expression, and that takes time and money and resources. So we've got the bean boss main podcast, and we're like, let's create these minisodes we just recently broke those out into their own feed. So it doesn't feel that much different. But it is kind of a breakout. But the big breakout was definitely with making a business
Emily Thompson 2:26
right with making a business. And the idea was to several fold, one of which being let's see what it would be like to produce another podcast, maybe being boss does become a podcast network. And it was much easier for us to do another podcast ourselves and to try to pull someone else in to do a podcast that we're going to do. Also, the iTunes like game has changed a lot since we initially changed or launched our podcasts, we're wanting to test those waters, we rarely make a decision without going at it with multiple goals and intentions. But a large part of it too was Kathleen and I find pretty often, especially these days that we've very far removed ourselves through the hustle from the bulk of the people that we're actually talking to. So a lot of our listeners are 1, 2, 3, 5 years into business. Whereas we're 10 years into business. It's quite it's quite a different mindset. So I did I recently launched a new business my I've officially stopped doing websites. And but I we also found that as I was pulling away from my websites, and going more into being boss, the conversation that I was bringing to being boss, and the perspective that I was bringing to the podcast was so meta. I'm on a podcast talking about the business of running the podcast, not the most interesting conversation topics. And I don't think anyone else is really noticing it. But Kathleen and I were feeling like I needed to be creative and another in another place in order to bring a fresh and good perspective to what it is that we were building at being boss. So in some ways, it was kind of my responsibilities. I felt to like, do something else. Put my energy and the expertise that I've been building over the past decade into an endeavor that I would find super fulfilling. I've always wanted to do another product business, I got into online business doing a product and I always would have felt myself going back to that space one day. So we started on or I started Almanac and with no intention of doing a podcast around it at all, but that first month or two of business was grueling, and the most grueling part of it was the mindset stuff like all the frosty feelings, wondering if this was really what I needed to be doing all of these things. I found myself back in square one in a way that I did not actually really anticipate. And I told Kathleen, I was like we need to share this. The fact that I'm feeling this way and you know, the steps that I'm taking all of these things have occurred kinds of things, that people who are listening as podcast, this podcast need to be hearing in real time because we're still sharing stories that have an experience that we had 10 years ago. So let's like bring it back up. So the idea was to do making a business test out, like what it's like to launch another podcast to try to build a quote unquote, Podcast Network, but also to share this experience with people who needed and wanted to hear it. We talk a lot about the service industry and being boss, because that's what we've been in for the past several years. And even though we definitely see that the things that we're saying can just as easily apply to the product business, making a business was a really fun way for us to create something that was really directly for people who were running product businesses.
Kathleen Shannon 5:53
This minisode was brought to you by twenty20. Check them out at twenty20.com/beingboss, that's t w e n t y 20 as in the number.com slash being boss.
Emily Thompson 6:07
Did you like this minisode Be sure to check us out on our website at beingboss.club. There you can find more from being box including our full episodes, minisodes and blog posts. And while you're there, be sure to sign up for our mailing list so that you can get access to behind the scenes and exclusive content from Kathleen and myself to help you be more boss in your work and life. Do the work be boss