Episode 343

Building a Personal Brand in 2023 with Kathleen Shannon

February 28, 2023

Whether you’re just starting out in business or looking to make a shift in what you do, creating a strong and authentic brand that stands out in a crowded market is essential. But do you also need a personal brand? Join Emily and OG business bestie and Being Boss co-founder, Kathleen Shannon of Braid Creative, as they explore the evolution of the personal brand and what it means today. They share the pros and cons of using a personal brand, as well as 3 practical exercises to help you define your own personal brand.

Episode Transcript
"The problem with personal branding is that a brand by nature lacks a certain amount of humanity. A business and a brand can never be as complex or nuanced as a whole person that contains multitudes."
- Kathleen Shannon

Discussed in this Episode

  • The evolution of the personal brand
  • The downsides of having and managing a personal brand
  • What a personal brand is today
  • The upside of choosing a personal brand as your business strategy
  • Why many of us feel a backlash toward Instagram and similar platforms
  • Cultivating a personal brand happens offline and online
  • 3 exercise you can do to help cultivate your personal brand

Resources Mentioned