Episode 10

Personal Branding

March 10, 2015

In today’s episode of Being Boss Kathleen shares why it’s important for creative entrepreneurs to blend who they are with what they do.

Episode Transcript
"Personal brands give creatives the opportunity to build a biz around simply being who you are."
- Emily Thompson

Discussed in this Episode

  • What is a personal brand?
  • Why it is important to have a personal brand
  • How to step into the power of your personal brand after working a day job
  • How to identify aspects of your personal brand
  • Why your personal brand should attract your creative community or repel the bad fits
  • How your personal brand instills trust in client relationships and results in enthusiastic approval
  • Little steps you can take to own your personal brand
  • Personal style and how it matters to your personal brand

Resources Mentioned

Hosts + Guests

Emily Thompson
Emily Thompson


Almanac Supply Co

Kathleen Shannon
Kathleen Shannon


Braid Creative