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TOPICS DISCUSSED IN THIS EPISODE:

  • Knowing why you want to start a newsletter
  • Newsletter size and numbers
  • Newsletter content strategy
  • How newsletters work with blogs — Are newsletters replacing blogs?
  • Selling in newsletters
  • Email/newsletter platforms
  • Segmenting newsletter lists and newsletter content upgrades
  • Starting with a small newsletter list — and how it can be to your advantage
  • Drip content and reusing old content in email marketing
  • Sales funnel emails
  • A/B testing
  • Newsletter consistency
  • Sharing your newsletter list and inviting people to join

RESOURCES DISCUSSED IN THIS EPISODE