Episode Transcript

Discussed in this Episode

  • Knowing why you want to start a newsletter
  • Newsletter size and numbers
  • Newsletter content strategy
  • How newsletters work with blogs — Are newsletters replacing blogs?
  • Selling in newsletters
  • Email/newsletter platforms
  • Segmenting newsletter lists and newsletter content upgrades
  • Starting with a small newsletter list — and how it can be to your advantage
  • Drip content and reusing old content in email marketing
  • Sales funnel emails
  • A/B testing
  • Newsletter consistency
  • Sharing your newsletter list and inviting people to join

Resources Mentioned

Hosts + Guests

Emily Thompson
Emily Thompson


Almanac Supply Co

Kathleen Shannon
Kathleen Shannon


Braid Creative