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Episode 7

Your Website is Your Most Valuable Employee

February 17, 2015

In today’s episode of Being Boss Kathleen asks Emily (website expert extraordinaire) all things web and how creative entrepreneurs can make little (and big) shifts in their site to attract more dream clients and get more business.

Episode Transcript
"Your website is your showroom. It should be clear and concise."
- Emily Thompson

Discussed in this Episode

  • How creative entrepreneurs can use their website to its fullest potential (and what lots of creatives aren’t doing that is hurting their business)
  • How your website translates and delivers your brand to attract dream clients
  • We answer the age old question of whether or not you should be blogging
  • How to evolve your website as you change and settle into your business
  • The difference between a website designer and a website developer
  • How to use data, analytics, and metrics to make your online presence better
  • Make your website work for you – almost like another employee or virtual assistant
  • Why search engine optimization (SEO) isn’t that hard and how you can use it to your advantage
  • Identifying your website’s core purpose
  • How your customers are moving around your website and how it affects your content strategy
  • Less is more and why you should cut your content in half (or more!)
  • Whether or not you should include your prices on your website

Resources Mentioned

Hosts + Guests

Emily Thompson
Emily Thompson


Almanac Supply Co

Kathleen Shannon
Kathleen Shannon


Braid Creative