How do you introduce yourself as a creative entrepreneur if your job title or positioning statement doesn’t seem to compensate everything you do? We’re sharing tips on how to position yourself in your business and specific words and terms you can use to make sure your ideal clients understand what you do.
Emily Thompson 0:02
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Kathleen Shannon 1:09
Hey boss, did you know that we're always hosting live hangouts boss webinars in person meetups and vacations. We're also creating a lot of content over here at being boss and we don't want you to miss out on a thing. The best way to stay updated is by joining our newsletter list. Just go to www.beingboss.club where you can learn more about our in person and online events, sign up for our newsletter and never miss out on a thing. Alright, Caitlin, what question do you have for us today?
Caitlin Brehm 1:41
Okay, so Monique posted in the being boss Facebook group. She says she's trying to think of how to introduce herself, but she's feeling a little stuck. So the short of it is she's a doula, but she does so much more than that. She says I don't want to call myself a maternity coach, because that's ugly. And I don't like maternity or maternal concierge because I don't help set up nurseries yet. But I'm at a loss for other easy titles to say. I currently intertwine childbirth education, infant sleep life coaching to a lesser extent, labor and postpartum doula support. But that's a mouthful. That's
Kathleen Shannon 2:18
well, Monique, you just introduce yourself as a doula. You've used the word doula a couple of times in here. I think you're a doula.
Emily Thompson 2:28
I agreed. And what are people hiring you for? If they're hiring you because they need a doula and you simply offer all kinds of extra things that make them very happy. Then call yourself a doula.
Kathleen Shannon 2:41
So I can speak to this because I did hire a doula. I had my baby at home. My doula not only helped me during the labor process, and not only helped me set up my preferences in advance in case I transferred to a hospital and all the things I mean, she gave me so much coaching and education and added value, which you're really speaking to, but I still think of her as a doula for sure. And so, Caitlin, it might be interesting to get some of your insights into this as well as an SEO expert. But whenever it comes down to it, I think that you are a doula you want to be known for other things. I think that this comes into your list of services and how you help people and in the content you create, if you are writing about childbirth, education, infant sleep, coaching, labor, postpartum, doula support, it's really going to help set you up and position you as so much more. And so whenever people are shopping around for a doula, and they see all the things that you provide, and support and offer, that's what's going to differentiate you that people are still searching for doula and whatever city you live in. What do you guys think? Caitlyn specifically, what do you think around like the SEO aspect of calling yourself a doula versus maternity concierge? For example?
Caitlin Brehm 4:04
Yeah, no, I think you summarize it exactly. You have to go with what people already understand. If people are searching for doula like services, they're going to search for doula. They don't necessarily know what maternal concierge means. Therefore, they're not going to Google it. But you can get them into your website, whatever online presence you have by blogging about how to set up a nursery because people will certainly search how to set up a nursery. They may not search for a specific professional to help them do that. But if they're googling how to set up a nursery, they're probably about to have a baby. They might realize, Oh, hey, I need a doula. And this person knows how to set up nurseries Win, win win. So those extra values that you offer, think of that as the content that you give away for free. And quotes on your blog that's going to attract people to you, but they're hiring you for those doula services.
Kathleen Shannon 5:08
And this place is so much more than just being a doula Emily and I see this all the time, specifically in the coaching field in general, coaches when it called themselves all sorts of things that are more emotional, or more descriptive than coach, but whenever it comes down to what people are searching for, and what they understand, coaches, what they understand, you might qualify that with life coach, business coach, relationship coach, SEO coach, I mean, there are all kinds of different coaches that you could hire. But ultimately, you need to use the words to describe yourself that other people understand. Alright, Monique, I think that ultimately what it comes down to is that you are over thinking this I think you need to continue to call yourself a doula, but start creating content that's going to help support all the other things that you do. So maybe you start a podcast or a blog, or an Instagram series that helps set you up as a kind of doula that does have lots of different things. Good luck.
Kathleen Shannon 6:16
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Emily Thompson 6:50
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