April 26, 2016

Episode #69 // SEO Made Easy for Creatives with Caitlin Brehm

Today we’re bringing our very own Caitlin Brehm (she’s an integral part of our team here at Being Boss) on the show to share how you can create genuine content and authentic SEO that reaches the community you want to call your own.

'You need to do the work in order for SEO to work for you.' Click To Tweet 'You need to be your own client and have yourself be priority on the same level as your clients.' Click To Tweet 'Confidence isn't something you can measure from an SEO perspective, but it makes a difference.' Click To Tweet 'If you're too focused on SEO, you lose that storytelling aspect of writing content.' Click To Tweet 'It's not a diet, it's a business.' Click To Tweet 'When we start small, we need to pretend as if we're already huge.' Click To Tweet 'A well-developed website with good, modern code is really the foundation of SEO.' Click To Tweet

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"You need to do the work in order for SEO to work for you."
- Caitlin Brehm

TOPICS DISCUSSED IN THIS EPISODE:

  • What Search Engine Optimization is all about and why it matters
  • How SEO applies to everyday people trying to build a website
  • Backlinks and guest blogging
  • Authentic SEO vs. sleazy SEO
  • Best tips for helping your website in terms of SEO
  • Confidence + not being afraid to promote your content as a tool for SEO
  • Blogging for your topics of authority vs. personal blog content
  • How social media fits in with SEO
  • What you might be inadvertently doing to hurt your SEO
  • Duplicate content and 301 redirects
  • Website best practices for good SEO
  • The human aspect of good SEO

RESOURCES DISCUSSED IN THIS EPISODE

MORE FROM Caitlin Brehm

MORE FROM KATHLEEN

Braid Creative

MORE FROM EMILY

Almanac Supply Co.

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Confidence in SEO for creative business owners
Storytelling in writing
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