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"You need to do the work in order for SEO to work for you."
- Caitlin Brehm

TOPICS DISCUSSED IN THIS EPISODE:

  • What Search Engine Optimization is all about and why it matters
  • How SEO applies to everyday people trying to build a website
  • Backlinks and guest blogging
  • Authentic SEO vs. sleazy SEO
  • Best tips for helping your website in terms of SEO
  • Confidence + not being afraid to promote your content as a tool for SEO
  • Blogging for your topics of authority vs. personal blog content
  • How social media fits in with SEO
  • What you might be inadvertently doing to hurt your SEO
  • Duplicate content and 301 redirects
  • Website best practices for good SEO
  • The human aspect of good SEO

RESOURCES DISCUSSED IN THIS EPISODE

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