Episode #69 // SEO Made Easy for Creatives with Caitlin Brehm

April 26, 2016
"You need to do the work in order for SEO to work for you."
- Caitlin Brehm

Today we’re bringing our very own Caitlin Brehm (she’s an integral part of our team here at Being Boss) on the show to share how you can create genuine content and authentic SEO that reaches the community you want to call your own.

This episode is brought to you by:

Freshbooks Cloud Accounting
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Important Announcements:

  1. Cultivate your tribe and find your wolfpack in our exclusive community, the Being Boss Clubhouse. You’ll get access to our close and vibrant Slack group, monthly Q&A calls, a book club, and more! Sign up here.
  2. Being Boss has a Facebook group! So much valuable conversation and connection is happening over there: Join us to talk about which investments you’re making/planning on making in your business over there!
  3. If you like Being Boss please rate & review us on iTunes – it helps us connect with more bosses to grow our amazing community!
  4. Check out our Being Boss Bundle today! It’s a combination of Kathleen’s DIY Coaching for Creatives email subscription and Emily’s Get Your Shit Together email subscription including all of our best tips, tactics, and worksheets straight to your inbox!
  5. Join the fun in the next #beingbosschat on Twitter! We’re chatting from @beingbossclub on Wednesday, April 27th at 6pm CST.

Topics discussed in this episode:

  • What Search Engine Optimization is all about and why it matters
  • How SEO applies to everyday people trying to build a website
  • Backlinks and guest blogging
  • Authentic SEO vs. sleazy SEO
  • Best tips for helping your website in terms of SEO
  • Confidence + not being afraid to promote your content as a tool for SEO
  • Blogging for your topics of authority vs. personal blog content
  • How social media fits in with SEO
  • What you might be inadvertently doing to hurt your SEO
  • Duplicate content and 301 redirects
  • Website best practices for good SEO
  • The human aspect of good SEO

Confidence in SEO for creative business owners

CAITLIN SAID:

'You need to do the work in order for SEO to work for you.' Click To Tweet 'You need to be your own client and have yourself be priority on the same level as your clients.' Click To Tweet 'Confidence isn't something you can measure from an SEO perspective, but it makes a difference.' Click To Tweet 'If you're too focused on SEO, you lose that storytelling aspect of writing content.' Click To Tweet

KATHLEEN SAID:

'It's not a diet, it's a business.' Click To Tweet 'When we start small, we need to pretend as if we're already huge.' Click To Tweet

EMILY SAID:

'A well-developed website with good, modern code is really the foundation of SEO.' Click To Tweet

Storytelling in writing

Resources discussed in this episode:

More from Caitlin:

More from Kathleen:

More from Emily:

Connect with us on Instagram:

TOPICS DISCUSSED IN THIS EPISODE:

  • What Search Engine Optimization is all about and why it matters
  • How SEO applies to everyday people trying to build a website
  • Backlinks and guest blogging
  • Authentic SEO vs. sleazy SEO
  • Best tips for helping your website in terms of SEO
  • Confidence + not being afraid to promote your content as a tool for SEO
  • Blogging for your topics of authority vs. personal blog content
  • How social media fits in with SEO
  • What you might be inadvertently doing to hurt your SEO
  • Duplicate content and 301 redirects
  • Website best practices for good SEO
  • The human aspect of good SEO

RESOURCES DISCUSSED IN THIS EPISODE

MORE FROM Caitlin Brehm

MORE FROM KATHLEEN

Braid Creative

MORE FROM EMILY

Indie Shopography
Almanac Supply Co.
Rock Your Web Design Business

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Confidence in SEO for creative business owners
Storytelling in writing
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