Episode 224

Brand Strategies for Growing Your Business

March 3, 2020

Kathleen joins Emily today to discuss the ever-evolving nature of business branding, defining what exactly branding is, what to do with your brand when your business becomes more complex, and what to do when your ideas outgrow the business and brand that you’ve already built.

Episode Transcript
"A brand is how you articulate what you do and for whom."
- Kathleen

Discussed in this Episode

  • Defining what exactly a brand is when you should get one
  • Defining the difference between a brand and an offering
  • Defining the difference between a brand and a business
  • Do you need a second brand for your next great idea?
  • Should you create an umbrella brand or parent company?
  • When to use your name in your brand

Resources Mentioned

Hosts + Guests

Emily Thompson
Emily Thompson


Almanac Supply Co

Kathleen Shannon
Kathleen Shannon


Braid Creative