Episode 354

Doing Business in Hard Times with Kathleen Shannon

May 15, 2023

You are not alone if you feel uncertain about the future amidst global economic instability. Finding the confidence to navigate challenging times starts with a few mindset shifts. Join Emily and Kathleen Shannon, co-founder of Braid Creative and the OG business bestie, in this episode as they share their experiences and expertise on how to thrive during challenging economic times. From understanding how a recession can actually forge a stronger business to the benefits of having a trusted business partner or bestie, you’ll gain the tools and knowledge you need to stay competitive and successful, no matter the economic landscape.

Episode Transcript
"Innovation and creativity are born out of being able to work within the limitations as they change."
- Kathleen Shannon

Discussed in this Episode

  • Kathleen shares a funny story about past work
  • Looking back at the economic landscape when Emily and Kathleen started their businesses
  • How a recession can forge a stronger business
  • Being open to change and pivots
  • The pros of having a business partner or business besties
  • What to do if you perpetually experience hard times in your business
  • 2 practical steps to take in you are in hard times

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Resources Mentioned