TOPICS DISCUSSED IN THIS EPISODE:
- Breaking it down: what does it mean to sell something to someone and why it's not as icky/sleazy/slimy/pushy as you think.
- Finding confidence in your own product in order to sell it to your customers.
- Adding actual engagement to your sales process and how it influences the way your customers think about your product.
- Struggles creatives have with selling their product or service and what they can do to change.
- Product-based selling vs. service-based selling
- How website copy influences sales