Episode 17

Sell Your Creative Work with Kendrick Shope

April 28, 2015

Kendrick Shope is a sales boss who works with creative entrepreneurs to give them the tools, knowledge, and support they need to up-level their sales abilities so that they can sell more, make more money, and do more of what they love. Today we’re talking about how to sell your product or service as a creative entrepreneur.

Episode Transcript
"We sell every day, but it becomes personal when it's something we've created and we get afraid."
- Kendrick Shope

Discussed in this Episode

  • Breaking it down: what does it mean to sell something to someone and why it's not as icky/sleazy/slimy/pushy as you think.
  • Finding confidence in your own product in order to sell it to your customers.
  • Adding actual engagement to your sales process and how it influences the way your customers think about your product.
  • Struggles creatives have with selling their product or service and what they can do to change.
  • Product-based selling vs. service-based selling
  • How website copy influences sales

Hosts + Guests

Emily Thompson
Emily Thompson


Almanac Supply Co

Kathleen Shannon
Kathleen Shannon


Braid Creative