November 21, 2018

S2E6 // Building a Brand

You know we love a good brand story, and as it turns out, a solid brand is probably the number 1 piece of the puzzle that’s lending to the success of Almanac Supply Co. So in this episode of Making a Business, we’re digging into how Emily has established a brand for her business—what this means for her personal brand, how she’s gathered community around it, and the importance of maintaining professionalism while still being personable as a retail business owner.

“My brand is not me. I am not my brand. We are aspects of each other, but that is all.” -Emily Thompson

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"My brand is not me. I am not my brand. We are aspects of each other, but that is all."
- Emily Thompson

TOPICS DISCUSSED IN THIS EPISODE:

  • Building a business on a strong community + brand
  • Building Almanac Supply Co to be a brand that can stand on its own without Emily's personal brand needing to be attached
  • Connecting and nurturing relationships on the vendor side
  • Maintaining professionalism while being personable
  • Creating content for a product business

RESOURCES DISCUSSED IN THIS EPISODE

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Building a brand