Season 2 // Episode 6

Building a Brand

November 21, 2018

You know we love a good brand story, and as it turns out, a solid brand is probably the number 1 piece of the puzzle that’s lending to the success of Almanac Supply Co. So in this episode of Making a Business, we’re digging into how Emily has established a brand for her business—what this means for her personal brand, how she’s gathered community around it, and the importance of maintaining professionalism while still being personable as a retail business owner.

Episode Transcript
"My brand is not me. I am not my brand. We are aspects of each other, but that is all."
- Emily Thompson

Discussed in this Episode

  • Building a business on a strong community + brand
  • Building Almanac Supply Co to be a brand that can stand on its own without Emily's personal brand needing to be attached
  • Connecting and nurturing relationships on the vendor side
  • Maintaining professionalism while being personable
  • Creating content for a product business

Resources Mentioned

Hosts + Guests

Emily Thompson
Emily Thompson


Almanac Supply Co

Kathleen Shannon
Kathleen Shannon


Braid Creative