Episode 267

Community vs Audience vs Market

September 14, 2021

Many bosses get confused when it comes to knowing the difference between market, audience, and community. In this episode, Emily of Being Boss sits down with Corey to discuss how you can know your market, sell to your audience, and build a community in order to grow a fulfilling, successful business. Learn how you can nurture all sides of your business at any stage of development.

Episode Transcript
"Community and audience are not the same things, and this is where I think a lot of people begin to mess up on the customer journey."
- Emily Thompson

Discussed in this Episode

  • What is the difference between market, audience, and community? Why does knowing the difference matter?
  • How you can define your target market in your business
  • Ways to engage your audience at varying stages of the sales funnel
  • Building an audience vs the development of a community (they’re not the same thing)
  • Emily’s story of how she and a local business developed an accidental (and fun) community while buying roller skates
  • How Being Boss made some recent shifts to their community
  • What is community and what is it really about?
  • The difference between leading a community and having a community to turn to for support
  • Offers you can create for your community vs audience vs market

Resources Mentioned