Episode 109

Packaging, Positioning, and Process with Tara Street

January 31, 2017

Tara Street, Kathleen’s sister and co-owner at Braid Creative, is joining us again today. We’re digging how to package your offering, how to position your brand & business, and how to establish a process that you can repeat with your dream clients to make you feel boss.

Episode Transcript
"It really comes down to your positioning. How are you articulating what you do to whom?"
- Tara Street

Discussed in this Episode

  • Books and movies Tara is into
  • What to do with your business vision changes
  • Pivoting positioning vs. pivoting your business model
  • Tweaking your positioning statement vs. re-doing your entire brand
  • What is positioning?
  • Cultivating confidence in your business and positioning
  • How to develop or update your brand's positioning
  • Narrowing down to just one main offering

Resources Mentioned

Hosts + Guests

Emily Thompson
Emily Thompson


Almanac Supply Co

Kathleen Shannon
Kathleen Shannon


Braid Creative