Episode #109 // Packaging, Positioning, and Process with Tara Street

"It really comes down to your positioning. How are you articulating what you do to whom?"
- Tara Street

TOPICS DISCUSSED IN THIS EPISODE:

  • Books and movies Tara is into
  • What to do with your business vision changes
  • Pivoting positioning vs. pivoting your business model
  • Tweaking your positioning statement vs. re-doing your entire brand
  • What is positioning?
  • Cultivating confidence in your business and positioning
  • How to develop or update your brand's positioning
  • Narrowing down to just one main offering

RESOURCES DISCUSSED IN THIS EPISODE

MORE FROM Tara Street

MORE FROM KATHLEEN

Braid Creative

MORE FROM EMILY

Indie Shopography
Almanac Supply Co.
Rock Your Web Design Business

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