Episode 109 // Packaging, Positioning, and Process with Tara Street

January 31, 2017
Learn More about the Topics Discussed in this Episode
"It really comes down to your positioning. How are you articulating what you do to whom?"
- Tara Street

Discussed in this Episode

  • Books and movies Tara is into
  • What to do with your business vision changes
  • Pivoting positioning vs. pivoting your business model
  • Tweaking your positioning statement vs. re-doing your entire brand
  • What is positioning?
  • Cultivating confidence in your business and positioning
  • How to develop or update your brand's positioning
  • Narrowing down to just one main offering


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