January 31, 2017

Episode #109 // Packaging, Positioning, and Process with Tara Street

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"It really comes down to your positioning. How are you articulating what you do to whom?"
- Tara Street

TOPICS DISCUSSED IN THIS EPISODE:

  • Books and movies Tara is into
  • What to do with your business vision changes
  • Pivoting positioning vs. pivoting your business model
  • Tweaking your positioning statement vs. re-doing your entire brand
  • What is positioning?
  • Cultivating confidence in your business and positioning
  • How to develop or update your brand's positioning
  • Narrowing down to just one main offering

RESOURCES DISCUSSED IN THIS EPISODE

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