Episode #125 // Developing Your Signature Program with Maya Gaddie

"You don't start where you want to end; you evolve it over time."
- Maya Gaddie

So you’re thinking about building your own signature program, course, or product? Maya Gaddie joins us on the Being Boss Podcast to talk all about creating a signature program that you can be known for in your business. Learn about what it takes to make a signature program, how to go about making iterations and changes, and how to promote and market your signature program.

When developing your signature program, focus on function before format. Click To Tweet If you're just starting out, grab one piece of the puzzle and help your clients get one specific result. Click To Tweet The way you create an amazing signature program is actually create the signature program. Click To Tweet You don't start where you want to end; you evolve it over time. Click To Tweet Having a conversation with your clients makes it so much easier for everyone than just guessing on your own. Click To Tweet

TOPICS DISCUSSED IN THIS EPISODE:

  • How Maya helps other creative entrepreneurs
  • What does it mean to have a signature program?
  • The ingredients and elements to creating a signature program
  • Being a multi-passionate entrepreneur but wanting a signature program
  • Examples of great signature programs
  • How other products or offerings can fit into your signature program
  • The difference between your signature program and what you want to be known for
  • The different formats of a signature program
  • The importance of iterations in creating your signature program
  • Experimenting with delivery method
  • Dealing with iterations and addressing failures
  • Promoting and marketing your signature program

RESOURCES DISCUSSED IN THIS EPISODE

MORE FROM Maya Gaddie

MORE FROM KATHLEEN

Braid Creative

MORE FROM EMILY

Indie Shopography
Almanac Supply Co.
Rock Your Web Design Business

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