Episode #160 // Building a Customer-Focused Business with Brooke Castillo

"Building a business and putting your art out there is going to feel terrible half of the time. Do it anyway."
- Brooke Castillo

Brooke Castillo of The Life Coach School joins us today to talk all about how to become a coach, building a customer-focused business, and what to do when running a business doesn’t feel easy.

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Topics discussed in this episode:

  • What has changed in two years
  • Noticing change as it slowly takes place over time
  • What is the point of it all?
  • How Brooke’s life coaching business has evolved
  • Is the life coach market saturated?
  • How much experience do you need in the field in order to coach?
  • Balancing the doing with deepening your skillset
  • The timeline of becoming a coach
  • Building a business to serve your clients
  • Coming to terms with anxiety

Stop fretting and do the work

BROOKE SAID:

I think that the idea of life coaching is saturated, not the market. Click To Tweet The only reason to do anything is because of how it will serve your customer. Click To Tweet You have to understand when you're being the technician in your business and when you're being the entrepreneur. Click To Tweet It's not going to be easy, and that's a good thing. It's okay that it's not easy. Click To Tweet How much time are you spending fretting about things and then calling that work? Click To Tweet Building a business and putting your art out there is going to feel terrible half of the time. Do it anyway. Click To Tweet

Do it anyway

Resources discussed in this episode:

More from Brooke:

More from Kathleen:

More from Emily:

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TOPICS DISCUSSED IN THIS EPISODE:

  • What has changed in two years
  • Noticing change as it slowly takes place over time
  • What is the point of it all?
  • How Brooke's life coaching business has evolved
  • Is the life coach market saturated?
  • How much experience do you need in the field in order to coach?
  • Balancing the doing with deepening your skillset
  • The timeline of becoming a coach
  • Building a business to serve your clients
  • Coming to terms with anxiety

RESOURCES DISCUSSED IN THIS EPISODE

MORE FROM Brooke Castillo

MORE FROM KATHLEEN

Braid Creative
The Braid Method Branding ECourse

MORE FROM EMILY

Indie Shopography
Almanac Supply Co.
Rock Your Web Design Business
Indie Tactics Newsletter

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Stop fretting and do the work
Do it anyway
Brooke Castillo on Being Boss Podcast
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