Episode #167 // Making a Podcast

"Think about what it is that you want to be known for, and your podcast should help you explore and dive deeper into that content."
- Kathleen Shannon

We’re launching a new podcast: Making a Business. So let’s take a minute to get meta and talk about podcasting. We’re sharing why we’re starting a new podcast, how we’re using it as another content marketing tool, what we’re considering in terms of structure and production, and how we’re approaching monetization.

“Whenever you can replicate your process, you are an expert.” -Kathleen Shannon

“Think about what it is that you want to be known for, and your podcast should help you explore and dive deeper into that content.” -Kathleen Shannon

“Content is one of the hardest things to monetize, which is why you should start creating content for something else.” -Emily Thompson

TOPICS DISCUSSED IN THIS EPISODE:

  • We have a new podcast!
  • Our dream of being a multimedia conglomerate
  • How we're using this spinoff podcast as a tool
  • Why we've created a separate new podcast instead of making it a special segment of Being Boss
  • Experimenting with different ways of recording and producing podcasts
  • How we're planning on monetizing our new podcast
  • What we've learned about podcasting as a medium

RESOURCES DISCUSSED IN THIS EPISODE

MORE FROM KATHLEEN

Braid Creative
The Braid Method Branding ECourse

MORE FROM EMILY

Indie Shopography
Almanac Supply Co.
Rock Your Web Design Business
Indie Tactics Newsletter

PIN IT:

How to make a podcast
Create content around what you want to be known for
BROUGHT TO YOU BY:

Do the work.
Be boss.

GET THE SCOOP ON
HOW TO BE MORE BOSS:

Subscribing indicates your consent to our Terms of Use & Privacy Policy.