Episode 167

Making a Podcast

March 13, 2018

We’re launching a new podcast: Making a Business. So let’s take a minute to get meta and talk about podcasting. We’re sharing why we’re starting a new podcast, how we’re using it as another content marketing tool, what we’re considering in terms of structure and production, and how we’re approaching monetization.

Episode Transcript
"Think about what it is that you want to be known for, and your podcast should help you explore and dive deeper into that content."
- Kathleen Shannon

Discussed in this Episode

  • We have a new podcast!
  • Our dream of being a multimedia conglomerate
  • How we're using this spinoff podcast as a tool
  • Why we've created a separate new podcast instead of making it a special segment of Being Boss
  • Experimenting with different ways of recording and producing podcasts
  • How we're planning on monetizing our new podcast
  • What we've learned about podcasting as a medium

Resources Mentioned

Hosts + Guests

Emily Thompson
Emily Thompson


Almanac Supply Co

Kathleen Shannon
Kathleen Shannon


Braid Creative