We’re launching a new podcast: Making a Business. So let’s take a minute to get meta and talk about podcasting. We’re sharing why we’re starting a new podcast, how we’re using it as another content marketing tool, what we’re considering in terms of structure and production, and how we’re approaching monetization.
“Whenever you can replicate your process, you are an expert.” -Kathleen Shannon
“Think about what it is that you want to be known for, and your podcast should help you explore and dive deeper into that content.” -Kathleen Shannon
“Content is one of the hardest things to monetize, which is why you should start creating content for something else.” -Emily Thompson