Episode 265

Market Your Genius with Nikki Nash

August 17, 2021

What does it mean to market your genius? In this episode, Emily talks with Nikki Nash about how marketing is changing and how creative entrepreneurs can learn to market their zones of genius. Nikki is an expert marketer, author, motivational speaker, and creator of the Genius Profit Society. Her new book, Market Your Genius, explores the unique approach to how you can market yourself as a business owner.

Episode Transcript
"Instead of trying to find something outside of yourself that sets you apart from the rest, go inward."
- Nikki

Discussed in this Episode

  • Nikki’s financial and emotional journey from a corporate job to entrepreneurship
  • The process of landing a book deal for “Market Your Genius” with Hayhouse
  • What it means and why it’s important to Use Your Genius
  • How to market yourself using your genius— what makes you inherently different
  • Why competitive analysis is important sometimes, but not something you should always be looking at
  • The difference between packaging and promoting your genius
  • How your marketing genius at work can help you grow your business for profit and impact

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Resources Mentioned