How to Increase Visibility

Emily Thompson 0:02
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Kathleen Shannon 1:05
Welcome to being boss, today's minisode comes live from Toronto, when we hung out with over 100 bosses in person at freshbooks headquarters.

speaker 3 1:21
What's the single best way to increase? you increase your visibility?

Emily Thompson 1:29
really good content

Emily Thompson 1:30
Please ask Kathleen that

Kathleen Shannon 1:32
you pose like this? Red lips? Um, no, I think really good content is the number one way to increase your visibility.

Emily Thompson 1:45
Yeah, and showing up consistently with that really good content or really engaging content or just engagement, you're engaging with other people's content. Consistently showing up and adding value is how you increase your visibility. And doing it in the platform that you like doing it like don't think you need to be all over everything, because then it's totally spread out. And you're not actually making an impact anywhere. If Facebook is your thing, Facebook, if Twitter is your thing, Twitter, you don't have to do all of them. Show up great content on the platform that you love the most.

Kathleen Shannon 2:20
And again, I think that showing up in real life, like traveling to meet and hang out with people showing up within your own community and being involved there making friends. So yeah, I think two things is writing content that you're so proud of. Have you guys ever written a blog post that you go back to over and over again?

Emily Thompson 2:37
Yes, you read it for a week.

Kathleen Shannon 2:39
Yeah, make all your posts like that, or your podcasts like that, and or your Instagram posts like that create really good content and make a bunch of friends. And I don't want to hear anything about being an introvert, you can still create really great content and really super connect with a lot of people in really meaningful ways that give you energy and don't drain your energy. I'm not saying that you have to get up on a stage and give a talk or show up in a crowded room where you don't necessarily know anybody. You can start to cultivate really meaningful relationships online, and then go to meet those people offline. I just think that magic happens in that offline space. I agree. But I don't know that that has

Emily Thompson 3:28
that well in increasing visibility. And something you were saying she was saying about numbers is that it's not all about like having big numbers about having a few seriously key relationships. And that's absolutely what I found. And like with the growth of the Facebook page, like I feel more disconnected from my crowd having numbers than I do than I did whenever I had like 100 people on my Instagram or whatever. Like if you want actual great engagement. It's not a big number. It's showing up for the couple of people who are there for you already.

Kathleen Shannon 4:03
Hi, what's your name?

Heidi 4:05
Hi, I'm Heidi. Nice to meet you. Yeah. So I think visibility is really overrated, especially in social media today. So I'm a total introvert. And I love to use No, no, no, it's okay. No, I'm not coming after you. It's good. Good. I just, you know, I think that there's another way to gain visibility. And I use Instagram private messenger, like it's going out of style to connect. Because if I only have 500 followers, like I'm not a big mover and shaker in terms of like having a ton of followers. But to me, it's more important that if I see someone really engaging with me, I'm engaging back and finding ways to like, talk to them about their dog, or their kid or whatever it is that we connect about. So I want to encourage the introverts to like, do Kill it quietly.

Emily Thompson 5:02
Yes,

Kathleen Shannon 5:03
kill it quietly. I love that. And I think that there is something to be said about that connection piece. Right? I think that's the theme that's really coming up is about that connection, and those really meaningful conversations. And so even as your brand does start to grow, so for Emily and myself, we can't spend a lot of time private messaging a bunch of people, because we just don't have the time. So we start to think about how can we make a really big impact with our visibility in a way that is still really meaningful because we can easily get drained if we start responding to every single email or Twitter message or Instagram. And if I was Gary Vee, I might stay up until 2am doing that, but I'm not, I'm just not. So I've started really leveraging things that feel really personal and meaningful, like Facebook live, where I'm showing up, I'm having a conversation, people can interact. But it's just one too many in a meaningful way. Or podcasting feels that way for us to it feels really personal and meaningful. And then of course our in person events where we're getting the hang out like nothing tops that at all, we'd rather hang out with 50 to 100 of you then have a bajillion followers on Instagram. Truth. Not that we would mind having a bajillion followers on Instagram at being boss club.

Emily Thompson 6:28
But we're also probably not going to talk to each of them individually. Hey, their bosses. Emily here to tell you about our new friends at ConvertKit. ConvertKit is an email marketing platform for bloggers, but I'll tell you some truth. I don't see myself as a blogger. Even though you can catch me once a week over on the being boss blog. I share content on this podcast on the bean boss website and more notably to my newsletter list. Growing your email list and sharing content does not have to be overwhelming or full of too many options or buttons or settings. It can be easy for you to do and it really should be ConvertKit is known for their simple design, easy to use interface and powerful functionality tailored specifically to helping content creators grow their email list. If you're feeling overwhelmed by your current email marketing platform or worse, you're using that as an excuse to not be growing and nurturing your list, then we recommend you check out ConvertKit try Convert Kit for free for 30 days go to convertkit.com/beingboss to learn more. Did you like this minisode. Be sure to check us out on our website at beingboss.club. There you can find more from being boss including our full episodes minisodes and blog posts. And while you're there, be sure to sign up for our mailing list so that you can get access to behind the scenes and exclusive content from Kathleen and myself to help you be more boss in your work and life. Do the work the boss