Episode 261

Planning a Successful Rebrand with Gabrielle Blades

June 22, 2021

What is a rebrand? When is it time for rebranding and company change? How can your business launch a rebrand that lasts? Figuring out a rebrand strategy is essential, but so is the meaning behind it. In this episode, Emily talks with Gabrielle Blades from Blades Creative, discussing how to rebrand a creative business. Gabrielle (aka Gabby) shares her journey and tells us about her fun rebrand announcement process. She offers insight on how including her true personality in her brand helped her land more dream clients and maintain a more authentic brand.

Episode Transcript
"Being open and honest about who I am—and knowing my boundaries—allows me to attract the types of clients who are the same way."
- Gabrielle Blades

Discussed in this Episode

  • How Gabby and Emily met
  • Gabby's entrepreneurial journey from design research to design contractor to realizing she had something special as a business
  • Adding your own meaning when creating a brand and all the elements
  • Changes in business and life that lead to rebranding
  • Gabby's story of the rebranding process and the clear signs she saw that let her know it was time to refresh her passions
  • Gabby's realization that she couldn’t do everything on her own and the hiring process in a small business
  • Her elaborate and fun virtual launch party and how it created a sense of community
  • The importance of celebrating yourself and putting yourself first in rebranding your business
  • Being able to say no to prioritize projects and clients that align better

Resources Mentioned