Episode 260

Selling with Testimonials with Eman Ismail

June 8, 2021

As a creative entrepreneur or small business owner, making the sale can be the most intimidating part of the job. But with one addition to your process, it can be a whole lot easier. That addition is client testimonials. In this episode, Eman Ismail from InkHouse joins us to talk about the power of business testimonials; from how to ask for review from clients, to how to use testimonial marketing, and how testimonials can help you understand your customer and business better.

Episode Transcript
"The goal for gathering testimonial is to repel the wrong people and to attract the right customers that are aligned to your business."
- Eman Ismail

Discussed in this Episode

  • Eman's journey to becoming a small business owner and taking control of her life
  • The critical mindset shift to get comfortable with selling your services or product
  • Why testimonial marketing is such a powerful tool for selling
  • The not so obvious business benefit testimonials provide
  • How to get testimonials that help sell what you do
  • How to use testimonials in your marketing strategy

Resources Mentioned

Hosts + Guests

Emily Thompson
Emily Thompson


Almanac Supply Co

Eman Ismail
Eman Ismail