Episode 41

Social Media, Newsletters, and Content Marketing

October 13, 2015

Should I have a newsletter? Should I be on Facebook? Should I be on Twitter? Should I be on Instagram? Should I be on Pinterest? Should I be blogging? Should I have a podcast? These are all things our listeners often ask us, so today we’re digging into content marketing and give you some casual, practical advice on how to make it work for you as a boss.

Episode Transcript
"Find which social media platforms your people use and nurture the community in those places."
- Emily Thompson

Discussed in this Episode

  • Answering the "Should I be doing___?" question
  • Pros and cons of newsletters and our personal experience with newsletters
  • Keeping personal social media accounts and business social media accounts separate or together
  • Sharing spectrums and boundaries
  • Nurturing social media platforms for different purposes
  • Pinterest as a tool vs. Pinterest as a traffic source
  • The changing world of blogging
  • Podcasting as content marketing
  • YouTube/video content marketing

Resources Mentioned

Hosts + Guests

Emily Thompson
Emily Thompson


Almanac Supply Co

Kathleen Shannon
Kathleen Shannon


Braid Creative