READING

Podcast Episode #41 // Social Media, Newsletters, ...

Podcast Episode #41 // Social Media, Newsletters, and Content Marketing

Should I have a newsletter? Should I be on Facebook? Should I be on Twitter? Should I be on Instagram? Should I be on Pinterest? Should I be blogging? Should I have a podcast? These are all things our listeners often ask us, so today we’re digging into content marketing and give you some casual, practical advice on how to make it work for you as a boss.

This episode is brought to you by:

Freshbooks Cloud Accounting
Small Business Accounting Software Designed for You – Sign up for a free trial.

Important Announcements:

  1. Being Boss has a Facebook group! So much valuable conversation and connection is happening over there: Join us to talk about which investments you’re making/planning on making in your business over there!
  2. If you like Being Boss please rate & review us on iTunes – it helps us connect with more bosses to grow our amazing community!
  3. Check out our Being Boss Bundle today! It’s a combination of Kathleen’s DIY Coaching for Creatives email subscription and Emily’s Get Your Shit Together email subscription including all of our best tips, tactics, and worksheets straight to your inbox!
  4. There will be no #beingbosschat Twitter chat this week! We’ll be on our trip to New Orleans. But join us NEXT week where we’ll chatting from @EmilyM_Thompson on Wednesday, October 21 at 6pm CST.

Topics discussed in this episode:

  • Answering the “Should I be doing___?” question
  • Pros and cons of newsletters and our personal experience with newsletters
  • Keeping personal social media accounts and business social media accounts separate or together
  • Sharing spectrums and boundaries
  • Nurturing social media platforms for different purposes
  • Pinterest as a tool vs. Pinterest as a traffic source
  • The changing world of blogging
  • Podcasting as content marketing
  • YouTube/video content marketing

 

Go where your energy is

KATHLEEN SAID:

If you’re asking 'Should I be doing ___?' The answer is probably no, or you’d already be doing it. Click To Tweet I don't think should be doing anything that you aren't excited about. Click To Tweet For makers: Your audience isn't just buying what you're making, they're buying a piece of you. Click To Tweet Do whatever makes you most prolific and go where your energy already is. Click To Tweet Content marketing is about building trust, building relationships, and creating conversations. Click To Tweet

Brand responsibility

EMILY SAID:

It's your right to sell what you do in your email marketing but it's balancing nurture and… Click To Tweet Whatever you put out on social media, people will judge your business by it. Click To Tweet Find which social media platforms your people use and nurture the community in those places. Click To Tweet For people who want to grow a website, the blog piece of that puzzle is very important for SEO. Click To Tweet 'It is your brand's responsibility for having a place on social platforms to add value. Click To Tweet

Resources discussed in this episode:

More from Kathleen:

More from Emily:

Connect with us on Instagram:

Being Boss Podcast
Being Boss is a podcast for creative entrepreneurs by Emily Thompson and Kathleen Shannon.
Being Boss Podcast on FacebookBeing Boss Podcast on InstagramBeing Boss Podcast on PinterestBeing Boss Podcast on Twitter
INSTAGRAM
KNOW US BETTER