Episode 53

The Value of Staying Small

January 5, 2016

Today we’re chatting about the pros and cons of what it means to stay small in your business. Now at the beginning of the New Year we hear so many creatives talk about growing, and expanding, and increasing their social media presence and followers, but at the same time finding more intimacy and a close-knit community in their business and brand. So we’re really digging into what it means to stay small vs. what it means to grow your business, and how you can maybe even have the best of both worlds.

Episode Transcript
"Try not to be everything to everyone. Part of staying small is keeping your offering really narrow."
- Kathleen Shannon

Discussed in this Episode

  • Building a brand vs building an agency
  • Employees vs contractors
  • Why having a small social media following might be a good thing
  • Obsessing over numbers
  • Knowing how big you need to grow to make a living and meet your own goals
  • Nurturing relationships in your following

Resources Mentioned

Hosts + Guests

Emily Thompson
Emily Thompson


Almanac Supply Co

Kathleen Shannon
Kathleen Shannon


Braid Creative