Episode #226 // Q+A Part 1: Contractors, Company Culture, and Cold Calls

March 31, 2020

Emily recently hosted a Q&A session in the Being Boss Community, and now we’re publishing her answers in a two-part series. In this first episode, Emily tackles navigating uneasy feelings around onboarding a contractor into your top-secret processes, how to overcome overwhelm as a multi-passionate and totally prolific creative, how to maintain company culture as a remote team, how to determine the most important metrics to track in your business, and how to cold call like a boss.

"The key is to find the pieces of your company culture that are most important not only to you but to each of your employees."
- Emily

Discussed in this Episode

  • Question 1: "I'm beginning to scale my web design business by hiring some awesome design contractors for upcoming web projects, but I'm wondering how I protect my own web design process, which is proprietary. Of course, an NDA will be signed. But other than that, how do I fully immerse a contractor in what's needed to build a website in 5 days, without giving away the farm? Perhaps this is just the cost of business (and scaling)? Thanks!" - Kali of June Mango Design
  • Question 2: "How do you maintain multiple projects/businesses in a way that makes progress toward goals and doesn't feel scattered or overwhelmed? I love the variety of projects I have, but I feel disorganized and constantly juggling. Help!” - Kelli Manzano, mental health therapist and owner of Summit HealthWorks
  • Question 3: "How do you maintain your company culture when having a remote/virtual office with employees in different locations?" - Kim Dow, owner of Sass Magazine
  • Question 4: "How do you determine the best KPI's (key performance indicator) for your business growth/revenue? There are so many different things to track, how do you determine which ones are the most important, especially if you have multiple revenue streams." - Kim Dow
  • Question 5: "I'd love to hear your thoughts on cold-ish outreach to generate new business. Referrals have been huge for me, but I need to bring in some new customers as well." - Stephanie Peterson

featured download!

In this episode, the Track Your Metrics worksheet was mentioned. Download your copy here!

Resources

More from Kathleen

Braid Creative

More from Emily

Almanac Supply Co.

This Episode Brought to You By: