Episode 14 // Redefine the Dream Job with Hey Sweet Pea

April 7, 2015

In today’s episode of Being Boss, Emily and Kathleen welcome Elise and Scott Grice from Hey, Sweet Pea. Elise and Scott are online educators and coaches helping creative entrepreneurs redefine what success means to them so they live a dream life according to their own definition.

And they live the definition of redefining their business and lifestyle by living in an RV as they travel around the country and create these classes and this community from the road!

Learn More about the Topics Discussed in this Episode
This Episode Brought to You By:
"Be daringly intentional. Cut out the crap. Don't focus on anything other than what matters to you most."
- Elise Grice

Discussed in this Episode

  • Transitioning from a corporate dream job to your own definition of a dream job and dream life
  • Growing your business through engagement and community without focusing on the numbers
  • How other aspects of your life change when you're making the transition to a creative entrepreneur lifestyle
  • Changing your business or your idea of your dream business after you've already built something successful
  • Focusing on the value you can bring to people, not the value they can bring you from their wallet
  • Living an intentional life and realizing that if you don't like something about your life right now, you have the power to change it
  • Embracing imperfect progress and not waiting for everything to fall into place

Resources

More from Elise + Scott Grice

More from Kathleen

Braid Creative

More from Emily

Almanac Supply Co.

Transcript

Kathleen Shannon 0:04
Get your business together, get yourself into what you do, and see it through.

Unknown Speaker 0:10
Because being boss is hard

Emily Thompson 0:12
when you work and life is messy. Making your dream job of your own isn't easy.

Kathleen Shannon 0:18
But getting paid for it, becoming known for it. And finding purpose in it is so doable.

Unknown Speaker 0:24
If you do the work,

Emily Thompson 0:28
being box, a podcast for creative entrepreneurs, Emily Thompson

Unknown Speaker 0:32
and Kathleen

Emily Thompson 0:32
Welcome to Episode 14 with special guests, Elise and Scott Gries from Hey, sweet Pete. This episode is brought to you by fresh books cloud

Unknown Speaker 0:42
accounting.

Kathleen Shannon 0:44
We are so excited to bring you guys Elise and Scott. From Hey, sweet Pete. They are both I know right and so official. Elise and Scott are online educators and coaches. They are on a mission to help self made entrepreneurs redefine success and build contagiously happy lives and businesses. So I knew that they would be a perfect fit for our being boss listeners. Together they've built Hey, sweet Pete. Hey, Sweet Pea, which is a thriving branding team and studio originally based out of Austin, Texas, they've worked with hundreds of creative entrepreneurs. And they've since embraced an unconventional business and adventurous life on the road, which I cannot wait to talk about, like you guys got this RV, and you're traveling around the world. And Okay, so we're gonna get into that. But first, a couple of announcements.

Emily Thompson 1:37
Yes, announcement time. Number one, we are on YouTube. So if you want to get full, uncut bloopers and all versions of our podcast, you can check us out on YouTube. And we will have a link to our YouTube channel in our show notes. Also, we have a Secret Episode recorded. It's all about cultivating confidence, and we'll be launching it to our newsletter subscribers only. So if you're getting art, if you're not getting our newsletters yet, you can sign up at love being boss calm, so you can get that Secret Episode and more exclusive content from us as we grow.

Kathleen Shannon 2:13
All right back to Lisa Scott. Hey, guys. So at least I first met you and we were just talking about this over email the other day, it was a few three years ago, how many years ago?

Unknown Speaker 2:27
like four I think it was three years ago,

Kathleen Shannon 2:29
we were just like reading each other's blogs and emailing back and forth. And

Unknown Speaker 2:34
you had a blog and I was like, Oh my gosh, she's amazing. All the time, because you were ahead of me. And so it was like you were that person who'd already quit their awesome corporate job and had already kind of done the scary thing. And so you were that person. I was like, Oh my gosh, can I do this?

Unknown Speaker 2:52
I don't know. Maybe

Unknown Speaker 2:52
I'll writer and ask like, what should I do? But yeah, if you were that person who I looked up to who's like my Northern Star, Oh,

Kathleen Shannon 3:01
sweet. Working at Sony, which sounds like a total dream job. And we'll talk about that like the day job on paper how it looks so good, but it just doesn't feel quite right. And I don't remember this specific. I remember emailing back and forth. But I don't remember being like yeah, quit your job because I'm so hesitant to tell creatives now to quit their day jobs because I find that it can bring up lots of feelings of like desperation, which never, I feel like desperation just kills creativity. So I'm always hesitant, I believe in probably more transitional approach these days. But, but you did that you made the big leap. So kind of Elise and Scott, I want to hear both of your stories. And Elise, I kind of know your story. So give us some background. But I want to hear like even how you guys met, and how you started your creative journey together. Like Give me the background, what's the backstory?

Unknown Speaker 3:54
So Scott, I have very different stories, which is kind of what makes it really fun when we work with entrepreneurs because I come from corporate Hollywood and I had that big huge dream job that everybody dreams of had. You know, I got that job when I was 18. So I kind of did that really young and sounds on the other end. He did the college route. I didn't do college. Okay, so

Unknown Speaker 4:14
did you get that job at Sony right out of school.

Unknown Speaker 4:17
I quit school. So I started going to community college when I was 16. And then I went to four year degree and I was there for one semester is my first time taking art classes. I was super nervous because I'd never taken our classes before but I self taught I taught myself since I was 12 my dad bought me the Adobe Creative Suite when I was 12 which is crazy.

Unknown Speaker 4:37
Does that

Unknown Speaker 4:38
Wait How old are you now?

Unknown Speaker 4:40
I might 26

Kathleen Shannon 4:42
Okay, because when raced home I was still like making my My Little Pony.

Unknown Speaker 4:47
I was not lying.

Unknown Speaker 4:52
Know, I knew I was like I'm gonna be a designer. I'm gonna work in Hollywood. My aunt worked in Hollywood. And so it was kind of like this is doable. I know To someone who's done this, I can do this too. So I started really young, kind of on this trajectory. And so I went, Okay, so I went to a four year degree to get my four year degree. I was there for one semester. And I had like a terrible tremor. So I like I sucked at like painting and drawing, I can't do things by hand has to them on the computer. So it kind of sucked at some of my classes. But the other ones that had to do with the computer I was really, really good at. And so at one point, the head of the art department calls me in and he has like my art hanging on his wall in his office. And he's like, dude, you need to just like quit this school, you're ahead of all the seniors and this is your first semester, and you need to quit and you need to go work in like, just start working. Go to a really high end art school, one or the other. I was like, Okay, I guess I'll quit. So I quit. And that's when I applied all these jobs in Hollywood. And I got interviews all over the place at Fox and Sony all over and I ended up with a job at Sony. And so I got that one. I was 18, which is crazy and weird. Looking back, I was so naive and young and somehow made that happen. And so I had that Leo, like I landed my dream job at 18. And Scott was on the other end, who did the whole college route.

Unknown Speaker 6:12
I graduated right the beginning of the recession. Yep. spent two years trying to just find a job working dead end part time jobs.

Unknown Speaker 6:21
And wait. So Scott, were you doing the graphic design route, also?

Unknown Speaker 6:25
My backgrounds. I'm still Oh, I was doing I graduated with a film production degree. And that's actually how we met, we went to the same college so that once she was there, and then she took off. And we didn't really get to know each other very well at college. But it was after she got the job at Sony. She started hanging out with a bunch of people that I hung out with at school. And so we started going to Disneyland together and

Kathleen Shannon 6:56
I love I've been to Disneyland once but I'm all about Disney World. And which people make fun of all the time but I'm

Unknown Speaker 7:05
a Disney World for the last three months.

Kathleen Shannon 7:07
Okay, yeah. Which, okay, let's let's save the RV. I have to tell you, so my brother is a sideshow performer and he has traveled around the country and around the world in an RV. And his ongoing joke is that he's pooped at every Walmart. Because like, that's where, like he just It feels like home to him. Like, you know, and whenever you're traveling yell poop shy. Sorry, we're just gonna go there today. So, I'm cut all the way. Anyway, so yeah, Walmart.

Unknown Speaker 7:39
Yeah, yes.

Unknown Speaker 7:41
You get very like, I mean, you're just kind of down with anything. We'll get to that later. But yes,

Kathleen Shannon 7:45
yes. Okay, wait, so um, you guys were going to Disneyland and falling in love?

Unknown Speaker 7:50
Yes. to Disneyland every Sunday together as a group and then started going on online. And so we started we started dating. I was still trying to find job. I was working as a valet, and and she had the job like she had already made it like a ride.

Kathleen Shannon 8:08
Okay, wait, so you're a valet in Hollywood where you parking any famous people's?

Unknown Speaker 8:12
Yeah, right. Selena do like private events. We do all like the celebrity parties and all over all over selling. So I'm

Unknown Speaker 8:20
like sitting at lunch next to celebrities. What's the

Emily Thompson 8:27
coolest car you ever valet?

Unknown Speaker 8:29
I'm not really into cars that much. I i driven a $500,000 Rolls Royce from like, 30s or something like that. Wow. I

Kathleen Shannon 8:43
say can I say I want to I

Unknown Speaker 8:45
he's he's not. He's not an entertainment celebrity. But he's this really wealthy dude. I don't even remember his name. And he owns an entire car museum. Whoa, man, like this flashy old. Rolls Royce. It was crazy.

Unknown Speaker 9:04
The best person you ever met was Cuba Gooding Jr. He was like the coolest guy took like 20 minutes just to talk to Scott. Your story. Yeah.

Unknown Speaker 9:13
So Wow. Yeah. I don't want to sit here.

Kathleen Shannon 9:18
Yeah, let's spend this whole episode name dropping.

Unknown Speaker 9:20
Let's just talk about awesome people. Yeah,

Unknown Speaker 9:23
yeah.

Kathleen Shannon 9:24
Yeah. Okay, so so back to your story. So when did you guys like get married? When did you quit? When did you move?

Unknown Speaker 9:31
Yeah. So while I was trying to find work, we had been dating for a little while. And I just couldn't come up with anything in LA. So because again, it was just as the recession was really going. So there just was nothing out there.

Unknown Speaker 9:47
There's about 100 people per 1000 applicants per one job even at Starbucks. Oh, wow.

Unknown Speaker 9:54
Like I couldn't even get a Starbucks job. Yeah, that's with a college degree. That's how crazy it was. So I had an uncle who lived in Texas who called me I was like, hey, I've heard you having a rough go over. So I work at a new station, I might have some connections to be able to get your film job back here. If you want to move out here, you can live in my house for free. You can drive my truck for free, and I'll help you get a job. And I was never a fan of Texas. So I grew up in Oklahoma and Oklahoma kind of has a rivalry.

Kathleen Shannon 10:26
Yeah, Oklahoma. So your Are you from Tulsa? Yeah, that's where you guys are now. Okay. I'm in Oklahoma City, which I don't think a whole lot of people know. So

Unknown Speaker 10:35
yeah. Yes. So um, so I, it took me about six months to just warm up to the idea of moving to Texas, because I'm in like Southern California, like, Yeah, and I, you know, I have aspirations of being this great filmmaker. And so, so at least not really talked about it. And we decided that she was just not feeling creatively fulfilled in her job. She was, you know, 22, I guess and talking to her bosses, which were like the next position up. So the next one. It was like, exactly, I was talking to you. Yeah. And they were saying, like, you know, they, they've been at this for decades, and they can't even afford to own their own house yet. Can you three hours every day, and, and so it's just painting this picture of corporate America that you have this ladder, this endless ladder that you have to climb, and it was already feeling so creatively stifling for her. So we were like, you know what, I bet if you took on some freelance work, you know, you can make some extra money on the side. And so she started like, teasing out like, hey, if I took on freelance projects, would anybody be interested? And there was this overwhelming response

Unknown Speaker 11:56
on Twitter, nonetheless,

Unknown Speaker 11:58
because you didn't have a blog at this. And I mean,

Unknown Speaker 12:02
when you're working for something, somewhere like Sony, you have a non compete, I couldn't actually do anything for anybody at that point. So I had to wait until I quit to start something. So I just had a Twitter account, I would just sit there, I finished my work. And I, you know, ask them, is there any more work I can do today didn't have anything. So I just sit on Twitter and talk to people. And that's kind of how I grew my Twitter following and then realize people are saying they want to hire me like, Oh, this is a possibility. I didn't even so it just started to really happen. And it was just because I was putting myself out there on Twitter, and just showing up and being myself, you know, yeah. Like I was selling anything. I was just there.

Unknown Speaker 12:37
Yeah.

Unknown Speaker 12:38
Yeah. So we kind of we just kind of went for it. So we sold everything we owned. And we packed up our little Toyota Camry and drove across the country, and made it to Texas. And that's where we kind of started. That's when we started hay sweeping. Okay, and

Kathleen Shannon 12:53
were you guys married yet? Whenever you did that.

Unknown Speaker 12:55
Yeah. We weren't even engaged. And

Unknown Speaker 12:57
Elise weren't people telling you that you were crazy for moving? Yes. I think I remember that. Yes. People

Unknown Speaker 13:03
were just it was one of those things was like, okay, you have your dream job. Why are you leaving? Like, this is a dream job. You don't leave a dream job. Right? And you know, and just kind of this idea of like work. I mean, when you live in LA, even if you have a dream job, you kind of broke all the time. Yeah, it was kind of this idea of like, well, we don't even really have a lot to to our name, like, Who are we to say we can quit our job and do something with our lives? Right? It was kind of we felt a lot of resistance from a lot of people and a lot of different areas. Except for Scott's uncle who was super supportive. Like Dude, come out here to Texas, like so awesome, man. We had so much peace about it. We just did our gut. We were like, we're supposed to go.

Kathleen Shannon 13:44
And so from there, you guys built up your business? You were doing one on one branding for other creatives or what were you doing then?

Unknown Speaker 13:53
Yeah. So we were we were waiting.

Unknown Speaker 13:54
Scott, did you take the job at the new station?

Unknown Speaker 13:57
I never got a job at the new stage.

Unknown Speaker 13:59
Okay, so you guys just launched it. I got a job

Unknown Speaker 14:01
at Dish Network, installing satellite dishes, like 60 hours, 60 hours a week. And then coming home and having her run a sweepy it for a couple hours every night.

Unknown Speaker 14:14
He was like that?

Unknown Speaker 14:16
Yeah, it was it was a tough season. And we did that for about eight months. While she worked full time at his VP. And we actually got so busy right off the bat that it after our first month. We actually hired a part time a part time assistant. Yeah, just to handle the admin stuff. Wow. We were getting so it's so crazy. so crazy. Like we just hit the ground running. So we were doing

Kathleen Shannon 14:42
talking about this for a second because I think that our listeners are going to want to know like, wait, hold up. How do you like just launch and then you're so busy that you're hiring an assistant in the first month like how, what can you say led to that?

Unknown Speaker 14:56
I mean, it really was we always say we started our business on Twitter, and it's idea of just putting yourself out there and showing up and making yourself available to people and pouring into them. I had done that for the whole time that I was at Sony. Not the whole time, but the whole last year before I quit. And so because of that, there were people who were just ready to work with us. Yeah, as soon as I turned in my note, my notice, they were like, Where can we sign on the dotted line and, and I when I left LA, right before I left LA, I had started this in person community meetup. And at the time, that was that wasn't happening, like people weren't meeting up in LA to like, get together to help each other's businesses, it was networking events, but it wasn't like community, right? a completely new thing. And so these women kind of just surrounded me when I quit my job, and gave me work and told their friends like this, you should hire this girl. So it was really I mean, it really comes down to Twitter and community, you know, they were there for us. And the more you pour into people, they're more than willing to support you back. Yeah,

Kathleen Shannon 15:56
I found that in my own business, too. And I just so many of our listeners, ask them, like, how does it work, and I'm like, it's one person at a time. And it's one conversation at Twitter on twitter at a time and it's one cup of coffee at a time, really, the more that you can pour into those individual relationships, the more it just exponentially grows. From there,

Unknown Speaker 16:15
that power of one, you know, and so many people think of the numbers and one of the things we always say all the time is it's about impact, not numbers and numbers will follow those will come. But if you focus on impact, and that one person at a time, and that each relationship is a value, each sales value, then it grows exponentially. And it's a joy. At the same time. You know, people are excited, you're excited, and you really start a movement instead of you know, just this, you're not just focused on the money, you're focused on people. And I think that that takes people far when you focus on people.

Unknown Speaker 16:50
Hey, man,

Unknown Speaker 16:52
so we got to Texas started the business. Scott was crazy working like nutso on everything. And I was stressed out of my mind, like curled up in bed can barely move trying to figure out how I'm living in a state of net. I never been to Texas before we showed up on Texas's doorstep. This new place living in relative's house, like trying to start a business. I'm pretty sure it was very anxious all the time. Yeah.

Kathleen Shannon 17:19
So can we talk about that a little bit. Because I feel like a lot of people think that going from a day job to building your own dream job that just the fact that you work for yourself is dreamy. And I have found the total opposite to be true. Like and I every creative entrepreneur, I know fantasizes about a day job. Yeah.

Unknown Speaker 17:37
So

Kathleen Shannon 17:39
tell me a little bit more about the stress. Because I know that that's like lead into your journey, you are constantly redefining the dream job. So let's say first is just getting out of the day job, then you're like, wait, why am I curled in the fetal position on the couch

Unknown Speaker 17:53
crying?

Kathleen Shannon 17:54
If I'm not at this corporate day job that I hated so much, like What's wrong with me? And maybe I'm probably putting words in your mouth. But like, sometimes I'm like, What's wrong with me? Like, can I just not be happy with anything, but it really is about constantly just redefining and tweaking what that dream life looks like. And it sounds like you've done a lot of that, and that you have had some challenges along the way, didn't even come down with the West Nile

Unknown Speaker 18:18
virus, and viral and bacterial meningitis.

Unknown Speaker 18:21
I mean, I

Unknown Speaker 18:22
could have done

Emily Thompson 18:26
this in Texas, I'm afraid of Texas now.

Unknown Speaker 18:31
Yes, it was while we were in Texas.

Unknown Speaker 18:33
So we traveled to Texas.

Unknown Speaker 18:36
So what did you learn from that experience? And how did it shift the way that you started looking at business,

Unknown Speaker 18:42
being sick, or starting to miss all of it? All of it? I think one of the things we were talking about before kind of jumping on the call with you guys is this idea of you know, always redefining you know, and I think a lot of people jump into business without realizing that there's a lot of other things that have to change to like your lifestyle and mindset. And there's all these layers that go into being a creative entrepreneur, and they just focus on why you get my business up and running instead of make money. Yeah, that's it, realizing there's like so much up here in your head. And that has to be dealt with as well. And so I think one of the things for us is been huge is constantly making sure we're in the right place, like are we in the right place, mentally and physically and emotionally, because all of that goes into being a creative entrepreneur. Um, and that was a huge, you know, all along the way. I feel like we experienced epic failures, or whether it was, you know, ended up in the hospital and kind of having our business fall apart, you know, that that was a reality that happened, um, you know, different things like that which were traumatic in and of themselves, but they kind of pushed us to these new levels of what do we want, you know, they would just kind of break us down to like, the bottom of the barrel, I guess. And then we'd be like, Okay, wait,

Unknown Speaker 19:59
hold up.

Unknown Speaker 19:59
Let's kind of talk about what we really want, what's what's not working. And one of the quotes I wanted to share with you guys, because it's kind of like my favorite quote ever.

Kathleen Shannon 20:08
Yeah, I'd love to hear it.

Unknown Speaker 20:10
And this is kind of one of the themes for us is, this is a quote from Brian Tracy. And it's, it's so good. So he says, I found that every single successful person I've ever spoken to had a turning point. And the turning point was where they need a clear, specific, unequivocal decision that they were not going to live like this anymore. Some people make that decision at 15. And some people make it at 50. And most never make it at all. And I think for us, when we look back at our story, and as we're helping other people, right, there's, it's this idea of turning points, they're just turning point after turning point after turning point. And it's not a straight line to success. It's constantly, you know, doing this this like, I'm making snake, you know,

Unknown Speaker 20:56
yeah, go to a YouTube video to watch.

Unknown Speaker 20:59
The watch

Unknown Speaker 21:00
is often hand lotion, it's not a straight shot from A to Z, you know, and you're going to, it's going to take time to get there. And so all these turning points, whether it was quitting the job or experiencing being sick in hospital, where these epic turning points in our journey that forced us to reevaluate and then go in a different direction that felt that that's what we were supposed to do.

Unknown Speaker 21:23
Does that make sense?

Kathleen Shannon 21:24
Yeah, it does. So from there, it looks like maybe you stopped doing a lot of client work. And you started what you're launching today, which we'll get into a little later. First, we need to talk about the RV. So you sold all your stuff again, I'm making that up. But okay, you sold all your stuff again. You got the RV. Tell us about that. Like when did this RV journey start? How did you guys decide to make another big leap like this? coming about that? So we

Unknown Speaker 21:52
we were working, we had built our business up to be a decent sized studio, we had about eight employees.

Kathleen Shannon 22:02
Were those like full time? This is me asking as another boss? Were these full time employees were working with contractors?

Unknown Speaker 22:09
Or contractors? Yeah. Now. So we had we had two full time positions. And the rest were either part time or contractors and different times

Unknown Speaker 22:18
we had different full timers.

Unknown Speaker 22:19
Yeah, yeah. Full time. But so yeah, it was what we realized was we were building something that we didn't even really want, but we came into entrepreneurship, with those corporate mindsets, I guess, or that like classic American Dream mindset, like, I'm gonna make it and and it was that like Lisa saying, really that reevaluating of like, wait, this isn't we're building something we don't even want like it? Yes, it's being successful. Yes, we could continue to do it. But this isn't going to take us in the direction that we really want to go. And so, so we had to make that decision that okay, you know, this is we're going to have to this is a turning point, we're gonna have to change directions. And the catalyst for that was at least getting set because release got sick. But the kind of business model that we had at least was kind of the linchpin, so she didn't do all the work, but she approved all the work and it didn't go off without at least a stamp of approval. But when she got meningitis, her, which is I don't know if people know, but it's, it's an infection in your meninges, which is this like jelly layer covering your brain and your spinal cord. So that infection causes your meninges to swell. And so it actually puts pressure on your brain and your spinal cord. It can cause all kinds of problems but one of the problems she had was it looking at a screen gave her like excruciating pain,

Unknown Speaker 23:47
I can't look at phone or TV or computer or anything so

Unknown Speaker 23:51
so she can't approve designs for our clients

Kathleen Shannon 23:55
say she likes Scott describe it to me in detail.

Unknown Speaker 23:58
Like things literally came to a halt. So I kept this running. So I kept on, kept our employees doing work. I kept, you know, things happening projects moving along, but we couldn't, nothing was going out the door. Nothing was getting submitted to class for approval, because the lease can it, put her stamp on it. And so things kind of came to a screeching halt. And what we realized was we don't want a business where it can't operate if the lease isn't around. Like we we can't have that sort of lynchpin mentality where, you know, without us, nothing happens. We realize that's what that's what we were building, we were building something that's completely dependent on us, which wasn't intentional. It's just kind of how it played out. Because, you know, you make those split second decisions as you go. Right. And

Kathleen Shannon 24:52
I think it's not just like that's kind of it's almost sounds like a hybrid between like a corporate like, let's build an agency mindset with the solopreneur In your mindset, it's like you're taking the hardest parts of both worlds, and blending them together in the worst way. I mean, like, and I don't mean that as a criticism at all, but I really am. Because sometimes Emily and I talk about this all the time, like, are we building an agency? Are we building a brand in both of our businesses, and we look at the way that both of our businesses rely on us as well. So a lot of what you're saying, I'm just like, oh, man, it's kind of like a punch to the gut in a really good way. And it's things that I think about, but if you build up a business where you have employees, but you're still in that solopreneur mindset, and you're still the gatekeeper of all the work, not just the work going out, but the work coming in, and it kind of can set you up for disaster if you do get sick or even have a baby or want to travel the world or all the things that you want to do

Unknown Speaker 25:52
in life outside of your business.

Unknown Speaker 25:55
What's that?

Unknown Speaker 25:59
Yeah, so soon when she got sick, everything ground to a halt, and and we basically had to say, okay, our once your once she started getting better, are we going to try to resurrect this and, and make changes while we're going to just cut ties and do something

Unknown Speaker 26:16
new. And we were sitting at a hospital, bawling our eyes out trying to figure out, I mean, because I was so sick, and we didn't even know when I was going to get better. Some people in in the hospital for months when they have this, some people lose, you know, use of their legs and you know, all sorts of different things. And so it was kind of this moment of like, okay, financially, we're falling apart, our lives are falling apart, except we don't know what's gonna happen next. So it was really scary. Okay,

Kathleen Shannon 26:43
this is another question. Did you have insurance? I mean, being a self employed, okay. Yes,

Unknown Speaker 26:48
we did. We had insurance. So we ended up paying only a 10th of what the total bills were,

Unknown Speaker 26:57
which is still probably a hefty number, I'm guessing is

Unknown Speaker 26:59
still five digits. More than five digits? So yeah, I mean, like we it was, it was very difficult.

Unknown Speaker 27:09
People need insurance. I mean, when you're self employed, get a good insurance, because we had good insurance, and we still had to pay, you know, a good chunk. So Wow. Yeah. Okay.

Kathleen Shannon 27:18
So you reevaluate it? And did you just decide to cut ties? Like, we're done?

Unknown Speaker 27:23
Yeah. So we decided this is it, like, we need to cut our losses here. So we lay off our employees

Unknown Speaker 27:31
was that hard to do. So it was very nice,

Unknown Speaker 27:33
because one of the things that we really tried to build up is a sense of community in our business, you know, like, we, we had, we would go, we would take the afternoons off and pay for everyone to go to the movies together. You know, like we would do lunches out, we have people for dinner, like we tried to build this family. Yeah. But you know, at some point, we have to realize that it wasn't going to, you know, we couldn't kill ourselves to just to try to create a job opening, you know, like, and, and they have learned so much and had grown so much. Because we had invested so much in them. And the loss of jobs. Yeah, we felt confident that like, you know, good, they're gonna be okay. And they totally were, you know, they, they all nailed awesome jobs. But it was, I mean, it's a tough call to make. Yeah, but we had to make it. So we ended up cutting ties, we shut everything down. And we told our clients, you know, as soon as we wrap up your projects, we're closing the doors. And, and we started trying to figure out something new. So what we ended up doing was creating mini classes. So they're just, they were live classes we did on Google Hangouts. So 14 people for an hour and a half. And we just teach a topic, they get a worksheet, and that'd be it.

Unknown Speaker 28:59
It's like super basic.

Unknown Speaker 29:00
Yeah. Yeah. So it's awesome, though. We're doing those we did a lot on social media, on Instagram and on business systems. Yeah. And then we added a class on writing to delight your, your customers. So we had those four classes, and we started teaching them more regularly, they started to gain some traction. And we really realized we just loved education, like we love cool. We loved imparting knowledge on people and sharing our experiences.

Kathleen Shannon 29:31
Okay, I also want to just like take a second to point out to our listeners, because everyone's like, Oh, I want to like create digital product. And you guys have an amazing product right now, which this is a good time to talk about that. But I want to mention that it started small. It's smart. It's It started with a Google Hangout. Yeah, you know, and so again, like just like your business started

Unknown Speaker 29:50
with real people, like we had 14 seats, but we were only selling three of them. Yeah. There were a couple classes where we three was our minimize of fewer than three people signed. We would cancel the class, right? Because like,

Kathleen Shannon 30:03
so did that happen, though a couple times, we have to cancel.

Unknown Speaker 30:06
And now you didn't give me we sell 100 seats a month, she's just these mini classes. Wow. 100. So it's like, you know, just one year. And so it's kind of this idea of like, even if you are successful, and you change directions, I think a lot of times people think, Okay, well, the new direction you'd be immediately successful in, but it still takes time, you know, you still have to, you know, kind of people have to know you for that thing. And you have to

Unknown Speaker 30:29
build up that reputation. Okay.

Kathleen Shannon 30:31
I also want to point this out, too, is that like hustling a digital product? I think a lot of people assume that a digital product or selling like an online class is like this awesome way to have passive income. That's just going to make money for itself. But I know from watching you guys and having our own e courses and things like that it is a full time job. Yeah. Just to create and market and promote that sort of thing to make real money to make up for shutting it down. Yes, no. And

Unknown Speaker 30:59
we really, I mean, we in one year, which is crazy to the day, one year, we completely, we changed our business model from a service business to an informational product business, which is insane to go from one to the other. Yeah. And, and in that period of time, and it's completely different. You know, it's, we're not working one on one. But you know, a lot of what we do is community building, we're just hanging out with people, and we're talking to people and we're sharing value online. And through email newsletters, a lot of what we do full time is just marketing, almost, you know, our time job is marketing, you're not

Unknown Speaker 31:35
figuring out ways to like, give value for free. Yeah. Like how to make sure that people understand that, like, with our firm, our priority number one, is to make sure that you have something of value. Yeah. You know, and like you were talking about at the beginning, it's about investing in people and making sure that people understand that your priorities people not not their wallet. Yeah. And that takes a lot of time to build that reputation, that kind of trust and that trust. Yeah, well, and

Kathleen Shannon 32:05
speaking of trust, I just want to point out that I get your newsletters and not every single one is selling something, which isn't bad, either. That's not I don't think it's bad for every newsletter, say, and hey, by the way, if you want to support us, like your newsletters are great if any of you guys need inspiration, or just someone to give you like a big virtual hug. Scott and Elise, are your people like they

Unknown Speaker 32:29
need letters,

Kathleen Shannon 32:30
yes, happiness letters. So subscribe to those for sure. But I have a couple of listener questions that Emily and I want to read to you and ask you about. But first, tell me about like what you're launching today on what you're working on, and how people can find more of you?

Unknown Speaker 32:48
Well, this is we actually launched it six months ago. So this is the second enrollment, oh, gotcha of our online branding schools. We took all of that those tears and those trauma that we went through, and we put it in a court, you know, a six week course. And so it's it lives online, and it's beautiful home, and there's a community and all this stuff. And so we actually took all the knowledge and week by week and layer by layer, we actually help people build their brand on their own. And it's really powerful program, because it's not just about business. It's a lot. It's about that lifestyle on the mind. Yeah, and all of that stuff that goes into creating a brand. And so we love it. So it's awesome, because we've, we launched it six months ago, and the students who enrolled we call them our irresistible because it's my honors brand. So the irresistible are like seriously the coolest people we've ever met. And they love us and we love them. And so we've been pouring into them the last six months. So today it opens up again, and you get a welcome new irresistible in school. Yay. And

Kathleen Shannon 33:55
so when is the I mean, tell us like how can they find that?

Unknown Speaker 33:58
Yeah, so if you go to my own irresistible brand.com you can put your email in the box and you're actually going to get access to three free training videos that we created. And a teaching and a cheat sheet so you can like get started now without having to invest anything.

Kathleen Shannon 34:17
Okay, Emily just told me the other day that cheat sheets are the future. She was like what are out cheat sheets are in there in

Emily Thompson 34:25
Facebook marketing and cheat sheets. Yep, that's how you get

Unknown Speaker 34:31
in the It's awesome. What we love is that no matter people don't get if they can't sign up to the program. The fact that they can experience the free brand training is just like the yeah for us. So

Kathleen Shannon 34:43
I will be sure to include we'll be sure to include links to all this in our show notes as well. So if you are listening to this while you're working out or grocery shopping or whatever, just go to love being boss calm and we'll include links to everything. Okay, question Did you guys take Oh, sorry.

Unknown Speaker 35:02
So after you get the free training videos, then you'll get access to actually sign up for the program. Yeah. And the registration for that closes April 10.

Unknown Speaker 35:11
Okay,

Unknown Speaker 35:12
it's a very short window, because we like people to take action. We reward action takers around here.

Kathleen Shannon 35:18
Right? And I'm looking at my calendar. Oh, my calendar still on March. But this launches a week after we're recording it. But that still gives people a few days. So you need to get on it. And there

Unknown Speaker 35:29
get the free training also. Yeah.

Kathleen Shannon 35:30
And did you get it? I'm curious, like from behind the scenes perspective, and a lot of our listeners would love to be able to launch something like this as well. Did you get training and like how to market and launch this sort of program,

Unknown Speaker 35:45
which we took a course it's like the best hour creating courses?

Kathleen Shannon 35:49
Okay. No, that's great. And I think it's just again, it goes to show like, not all of us are born knowing how to do this sort of thing. And you can like fumble around it. But it is so good to get help.

Unknown Speaker 36:01
Yeah, we were completely lost like, because, you know, that's not our expertise. We had invested our resources other ways. And so as we were transitioning to becoming an informational product, we still had to, like get the training to learn how to effectively create and sell an informational product. Yeah, just right. You can't just, I mean, you can, but it's really hard to just figure that out. There's actually

Unknown Speaker 36:28
a system for it. There's a system that you walk people through. So I will say all listeners, go check out great, awesome online courses calm David Garland's when he runs it, he's very successful. He's awesome. The coolest guy ever, we loved him. And yeah, that's how we learned. And it really teaches you, it allows you to add your own spin to everything, but he gives you the system, so you don't have to feel overwhelmed

Kathleen Shannon 36:52
and scared. So it's like you can plug your own content and your own expertise into this model that just helps you like you're just jumping on the train.

Unknown Speaker 37:02
Yeah. And then it takes you and we followed it to the tee. Yeah. Okay. And that makes a big difference. I'd say because

Unknown Speaker 37:10
you guys seem so put together and like just sharp and polish is impressive.

Unknown Speaker 37:14
Yeah, we that's not accidental.

Unknown Speaker 37:20
school when we launched it last time, and the initial launches, we basically killed ourselves to make this happen. We we lived on Red Bull for about 30 days. Oh my god to it. went all out. And it's kind of just that turning point. We were just ready to live our lives differently and you're ready to make it happen. So we just did whatever it took. And

Kathleen Shannon 37:39
okay, speaking of living your life, certainly we've we've lost over the RV, we need to talk about the RV. Okay, so now you're living in an RV sold everything. You bought an RV. Tell us about that.

Unknown Speaker 37:50
Yeah. So the the idea was we were going to commit to living on the road for at least a year. And if we liked it, we could keep going. But we would do at least a year. And so really, one of the benefits of doing our informational product is that there's a lot of flexibility and time. And it's not an 80 Hour Work Week anymore. So as long as we can invest time to, to continue to market things and to love on people, then we can take time off to be experiencing

Kathleen Shannon 38:24
life to love on each other.

Unknown Speaker 38:30
We live in this 28 foot camper with the two dogs. And we travel around the country. We've been in Florida kind of holed up in Florida for the winter because it's been warm all winter in Florida. We've lived about we spent about three months at Disneyworld. And we're in Tulsa, Oklahoma right now for our launch. Because we get nice consistent Wi Fi weights. Are

Kathleen Shannon 38:57
you like at your parents house?

Unknown Speaker 38:59
Yeah. Okay. Yeah, yeah. And then, and then as soon as the launch is over, we'll head back to Florida. And then we'll start heading up the East Coast. Yeah. COVID spring. So yeah, it's it's been it's it just like everything else, you know, you envision this dream, and then it never really plays out that way. So it's not all peaches and cream. You know, we've had we've had some adventures,

Unknown Speaker 39:25
you know, the tires have. We've had dogs who got sick and

Unknown Speaker 39:29
our engine blew.

Unknown Speaker 39:31
stuff happen. Yeah,

Unknown Speaker 39:33
it's awesome.

Unknown Speaker 39:34
So yeah, it's, it's one of the first times where we actually get to intentionally choose to live life instead of feeling like we're enslaved to our business. Well, you

Kathleen Shannon 39:45
guys make it look beautiful. I have to say like a few. Maybe a few weeks ago, I was really low just from like sleep deprivation and it's sometimes hard being a working mom and I was looking at your Instagram and Elise, you're always like, Scott said, Hey babe, when an ice cream cone gives you an ice cream cone, and like, I was like, I look over at Jeremy, you guys really have like, I've created so many relationship fights. Because like, I look at Jeremy, I'm like, why are you buying me an ice cream cone in the world right now? No, I'm just kidding. But it was it was funny because I would look at it. And it did bring up that like little bit of like, Oh, just Instagram jealousy, which is normal, we can all it's normal. But like, I thought, Wait a second, I get to write the story of my life too. And I think that's like, ultimately, what you guys are really preaching. Yeah. If there's something that you don't like about your life, by all means, change it. And so in that moment, I was like, well, I could go get an ice cream cone right now. I could go get an RV and live on the road. I mean, but I think that it's just that doing fun things takes effort. And so you guys are putting a lot of effort into doing fun things and making life look the way you want to look. And I love you guys for that. Even if it makes me a little jealous from time to time.

Unknown Speaker 41:05
Yeah, our goal is never to make anyone just but yeah, just like you said, like, our message is 100%. Like, we are living proof that if you believe in yourself, and if you believe if you can define your version of success, you can achieve it. But you have, it starts there, you have to be able to define that version, and your version is going to look different than our version. You know, not everybody is going to want to live in a 28 foot camper with 280 pound All

Unknown Speaker 41:32
right,

Unknown Speaker 41:35
buddy, and we don't want you to live our version of success. We want you to find, define and live your version of success, whatever that is.

Unknown Speaker 41:43
And I think something that we always see our students it comes up a lot is this idea of being very, like daringly intentional. And we put the word daringly in front of it, because it kind of takes a lot of guts to be very intentional. But you have to be like you said, I mean, you're intentional in a lot of areas and how you live and how you spend your time. And, you know, we have a lot of boundaries with our phones, like we don't take pictures while things are happening. We, you know, we experience life. And then we upload pictures later to Instagram, you know,

Unknown Speaker 42:09
like, yeah,

Unknown Speaker 42:10
there's a lot of boundaries that are in place. Because we want to be intentional. We want to live in the moment we want to pour into each other and our students and things like that. And so, and this kind of idea of just me, it's the theme, the redefining success, you know, and really just saying, like, what is it that matters to us, because, and cut out the crap on anything, but what matters to you most, you know.

Kathleen Shannon 42:33
Alright, let's take a second to chat about our sponsor freshbooks. So we know that most creatives don't start their own business to get bogged down by all the administrative stuff that it takes to be legit. most creative, start their own business, because they just want to do what they love and what they're best at. And that's what I really love about freshbooks. It's so easy to use. It's easy to get your finances organized, you save time billing, it's easy for your clients to pay you. And it's built specifically for small business owners just like you. So stay on top of your business with a clear picture of its financial health with fresh books. You can try fresh books for free today, just go to freshbooks comm slash being boss, and enter being boss in the How did you hear about us section? All right, back to Elise and Scott. I wanted to ask you, because we talk a lot on being boss about routines and boundaries and how I think that they are anchors for the creative entrepreneur to stay. to not go crazy. So for you guys, especially being on the road, and maybe it's because I'm a tourist and I like being home. But like have you created any routines or boundaries for this kind of location, independent lifestyle that helps you feel rooted and grounded and at home, even whenever you're on the road?

Unknown Speaker 43:52
Yeah, so that's one of the things that we absolutely love about living on the road that we didn't necessarily anticipate is that because we live in this camper, and it's I mean, that's that's a redefinition right there of a home. But you know, it's a small space. But it's it's ours, like it's our bed, it's our living room, it's our couches, our desk, our kitchen.

Unknown Speaker 44:19
It feels very, feels very homey.

Unknown Speaker 44:21
And so it's awesome how we can go to a completely new place. And it's a new campground and it's new people and it's new city. But when you step into that trailer, it feels like we're home. Yeah, and and that's something you don't get if you just travel from like hotel to hotel. Because hotels don't ever feel like home. They feel like I mean even the nicest hotels, right? It's not your it's not your bed, it's not your dirt, you know, it's it's it's somebody else's dirt

Unknown Speaker 44:56
and that makes a big difference. So So we still get That that feeling of coming home at the end of every day, we crawl in that camper crawl in the bed cuddle with her dogs. And and if it you know, it feels the same as it as it did living in that three bedroom house in Austin. So

Kathleen Shannon 45:16
can you guys create a Google Hangout class on how to sell your stuff and live in a RV? Oh,

Unknown Speaker 45:22
I don't know if you saw this newsletter, but we've heard a newsletter called How to Craigslist, the heck out of your sales. We did. This is true. And this is kind of our claim to fame. Not to brag. But we have sold everything we've ever wanted to on Craigslist. We've sold cars and 24 hours, three cars in 24 hours. Wow. I always like sold everything and there's this whole system for it. I will send you my system.

Unknown Speaker 45:45
Okay, there parallels our ideals about branding. Yes.

Unknown Speaker 45:50
You can actually print selling on Craigslist.

Kathleen Shannon 45:53
So and that was in a newsletter. like can we get that in a way that we are listening? Yeah.

Emily Thompson 46:00
I would love that. So so well, and I haven't even told Kathleen yet this yet. We're selling all of our stuff. When we were moving to Chattanooga. Soon. So like official, I love it. Chattanooga. And we're selling all of our stuff. So I need that Craigslist thing because I got a lot of stuff to your right.

Unknown Speaker 46:16
You're gonna it's like layer by layer. And the crazy part is now living in a camper. We still get rid of stuff, which is insane because we don't know. Yeah, it's kind of addicted.

Unknown Speaker 46:26
I love it.

Emily Thompson 46:27
You love it. Yeah, I need that. Okay,

Kathleen Shannon 46:30
we have I know that you guys don't have a lot of time because it's launch day. But if we can just ask you to listener questions that I think you'll be able help with. And you can just like quick fire answer it doesn't. You don't have to give us like the whole shebang.

Unknown Speaker 46:43
Alright, so Sue's asked.

Unknown Speaker 46:45
I think it seriously

Kathleen Shannon 46:46
is it seems I mean, it's spelled su z e but I think it's Suzy.

Unknown Speaker 46:52
Oh, Susie Susie,

Kathleen Shannon 46:53
we're sorry. Apologies.

Emily Thompson 46:57
I have been baffled lately about how some things work in social media for examples. How do you get your Facebook page post seen by a larger audience? How do you get more likes on your Facebook page? How do you get more followers on Instagram? And how do you get good followers that are truly interested in what we make slash? Do I see people on Instagram with 1000s of followers two or 3000 to 40,000? They seem to be people that are enthusiastic about what these artists are making? can that happen organically and not take forever to accomplish? I want followers help with these social media strategies, please.

Unknown Speaker 47:37
So we teach classes on this

Unknown Speaker 47:42
site in your classes for

Unknown Speaker 47:47
the abbreviated version.

Unknown Speaker 47:50
So one of our big social media philosophies is kind of like we were talking about earlier, it's about it's about building community. And I think one of the things that people kind of struggle with on social media is it becomes almost like this soapbox, or this, this pulpit where they get to, you know, just tell their ideas, their ideals and their philosophies. And they or they're constantly trying to sell stuff. You know, hey, don't you want to sign up for this? Don't you want to buy this? Don't you want to read this post that you want to? And, and people don't really respond to that very well, especially on social media, where it's like, most of the reason why people are coming there is for that some sort of communal aspect, some sort of connection connection. And so we really teach that social media is all about creating that connection. And there's a great book out there by Gary

Unknown Speaker 48:54
talked about,

Kathleen Shannon 48:54
yes, yeah. Vaynerchuk

Unknown Speaker 48:57
Yeah, yeah. Manager. Yeah. So it's that idea of like, give, give, give, give, give, and then sell, you know, like, give value Give, give things that your, your audience wants to hear. They want to read that, that feels like oh, my gosh, I can't believe they just gave that away for free like that, that I so connected with that. And if your content can be about giving to people, then when you do sell, there'll be so much more. You know, hey, like, like our Facebook page. Don't be like, Oh, yeah, he's given me so much. That's the least I can do. Yeah. And so it's so much easier to build that engagement whenever you're providing so much value.

Unknown Speaker 49:39
And I will say that, I mean, in my opinion, it takes time because you do have to build trust. And communities don't happen overnight. brands don't happen overnight. It takes you know, you investing in people and people wanting to invest in you. And you know, those really, really big numbers. A lot of them have happened over time, or they got featured somewhere which is awesome. Um, but for the most part, you know, people got to where they are today, because they put in that hard work behind the scenes for years, you know, and it looks like they're an overnight success, but they totally, totally were

Kathleen Shannon 50:10
not an overnight success is gonna jump in and say, in my own personal experience, and I don't know if you guys have experienced this, but I was just as excited and content about like, my 100 followers, as I was probably even more so than like my 4000 followers, you know, it's

Unknown Speaker 50:25
just,

Kathleen Shannon 50:26
it's a weird perception thing. But like, I just kind of want to say like, numbers don't really matter. Whenever you are trying to build community and talk to these individuals one at a time, just like we're talking about earlier,

Unknown Speaker 50:38
it's just that impact beats numbers every single time, you know, and when you pour into people and you and you place value on impact, what happens is people lean in to listen, you know, they want to listen, they want to be that they want to tell other people about it. We've had people who've never bought from us ever, ever, ever, who are like our biggest advocates. Yeah. All the time. And it's because they've fallen in love with us and our brand and our story. And they're out there telling people about us. And you know, every time when people focus on the numbers, whether it's numbers financially, or numbers, followers, and it's your perspectives in the wrong place, you know, those are an outcome that happens. You get money. Yes, yes. followers? Yes. But they come because you placed your value on the right things, which is people at the end of the day, it's always people. And so that was that would be our short answer today. I

Unknown Speaker 51:32
love it. Thank you. One more. Perfect.

Emily Thompson 51:36
All right. Rachel asks, as I'm trying to build my brand and business how I can How can I still work on networking and building a client base and gain experience starting to work with clients when I don't feel totally ready? I guess for me personally, I feel like I can't start building a client base because I want to nail down my brand. First, more specific, more specifically, I want to operate my business under a name. And since I don't have that name, yet, I can't set up my website. I can't put myself out there, etc. Do you have any tips for this sort of thing? Also, I know that once you have built a successful business, the clients will come running to work with you. But for a beginner like me, how can I approach or reach out to clients that I'm interested in working with?

Unknown Speaker 52:26
Yeah, so our our story kind of, is very applicable in that we started our business with Elise reaching out to people on Twitter. And at that point, we didn't even have an idea to do a business.

Unknown Speaker 52:41
There was no name, there was no website, there was nothing, there was nothing.

Unknown Speaker 52:45
And and that, you know, that community that she ended up building, because it was, it was specifically targeted, it was, you know, she understood that you're reaching out to the entrepreneurial world was important, because those would be our clients, our customers, if she wasn't just talking to random, random, it was very intentional, who she was reaching out to. And she was able to actually build a community and the following, as an individual without a business so that whenever we did launch her business, she brought all those people over, and they became our first batch of clients.

Unknown Speaker 53:25
And it's kind of you know, you don't have to do it that way. Obviously, it's just the way that we did it. But one of the things that we teach a lot, and we've realized a theme is when we work with one on one clients, and even in our breeding school, we see people get this perspective of like, I have to have this huge mega perfect launch. And then I will be successful. And they like they kind of put everything off their name their website, they can't put every single piece off until they can have this magical launch that happens. So we love this philosophy of soft launching, you're just kind of always tweaking and adjusting and refining and putting stuff out there seeing how it does putting it out there again, you know, and really, and that's, that's how we built our business was off soft launches. You know, we didn't build a branding school overnight, we did many classes and sold them to three people that grew into these recorded classes. And you know, and they just kept growing and growing. And so we encourage every single person who's an entrepreneur, to really kind of own this idea that there is no such thing as a perfect launch or perfect start to your business. You just have to put yourself out there day after day, you know, step after step, and you keep tweaking it, and you keep refining it and you keep celebrating it right every step of the way. You keep making it better and better. And so that would be my encouragement is to not not wait for everything to fall into place. You know, really own the fact that imperfect progress is what it's all about and

Unknown Speaker 54:53
Amen.

Kathleen Shannon 54:56
Yes, amen. I get so frustrated. When are people you know, even like hesitate to launch because they can't afford to buy my services or Emily services, you don't need it. I mean, as much as like my business is built on branding people, you don't need it, you don't, you don't need a brand to offer your service, right? It's great if you can have a brand. And if you're, you know, outsides can match your insides. And you can look and feel like what you really want to look and feel like, but you can still do the work without having like a perfectly polished brand.

Unknown Speaker 55:31
What I always tell people you learn when you do. And I think a lot of times people think they'll take our classes and they're like, okay, I took a very extreme class. And now I'm just going to sit behind the scenes and wait for months, and then all of a sudden, I'm going to have this perfect Instagram feed. And I tell them, don't do that. Don't stop posting, please keep posting every single day, because you're going to learn while you're doing all these principles and everything I'm teaching you, when you're practicing it, that's when you're going to get there. But if you just wait, you're not practicing, you're not doing you're not learning. And so you have to put yourself out there, and you have to constantly, you know, be be updating things, whether that's your business or your life, or

Unknown Speaker 56:12
one of the things that this analogy that I saw that really helped me kind of embrace this idea of doing so much trial and error, and being willing to test things and and do that market research and being okay, if it's ugly, and just getting feedback is this idea of like, I think people are just afraid that it's going to fail, you know, I'm going to put it out there, it's going to be crickets, and I'm just gonna feel like such a failure. And is this great little diagram that I saw that has us sitting here at the center, and then you're at this fork in the road. And if you go to the left, it leads to success. And if you go to the right at least to failure, and you have to choose which road you're going to take. And that just creates so much pressure for people, you know, it's so much, there's so much weight on that decision. And that that is a lie. I mean, that's not how it really works. And so the other graphic was this picture of almost It almost looked like a ladder. And at the very top was success. And the very bottom was you. And every single row was a failure. And in order to climb up to success, you have to be able to climb through each every failure, you had to fail over and over. Yeah, and it took that repetitive failure. And that's what got you to success. So it's not until you you are willing to go through those little failures, those little, you know, I put it out there, and I didn't hear anything. Well, you what you received a ton of information by hearing crickets. So now you know that you need to completely change directions and try something

Unknown Speaker 57:48
or even just comply with the weekend.

Unknown Speaker 57:50
Yeah, you know, and yeah, and change something and then try it again and see did I get more responses, I get less response. And so there's that mentality of like being willing to be vulnerable enough. And you don't have to take these big risks, they can be little controlled risks, but testing things over and over and over again and continuing to tweak as you grow. And that's that philosophy we adapt to that really early on. And that's really what we attribute to getting us to where we are today because we're just constantly re analyzing things and making all these little micro tweaks. So

Unknown Speaker 58:29
never stop up leveling.

Unknown Speaker 58:31
Yeah. Yeah. I,

Emily Thompson 58:33
I always preach to my clients testing change like that. So I like in our like, force feed to them constantly. This idea of like, launching a website, launching a brand launching your first like product or service, like it's not going to be right. Yeah, it's not, it's never going to be exactly the way it needs to be because it constantly takes testing and changing over and over again. And I like that ladder. That's a smart ladder.

Kathleen Shannon 58:58
So yeah, thanks, Elise and Scott, so much for joining us. I know it's been a crazy busy day for you. So we really appreciate you taking an hour to come and chat and hang with us. And we have a Facebook group. So if you guys are interested in talking to the being boss, fanatics, we've got

Unknown Speaker 59:14
about a good year now.

Kathleen Shannon 59:17
Okay, good. It's almost 1000 people. I feel Yeah. It's there's a really good community happening there. And I know that probably following this episode, they'll probably want to ask you a couple more questions. They need to buy your services. But if you don't mind popping in there and answering a few questions from time to time. I know that we would all love that. Thank you again. I'm so honored.

Unknown Speaker 59:42
So awesome. So excited that we left. I think it was just serendipitous. That was the same day that the school launched and you were like a part of me leaving Sony. I don't know. It just feels it feels right. So Full Circle. Circle. Again.

Emily Thompson 59:56
Thank you for listening to being boss from Emily Thompson and Kathleen And find Show Notes for this episode at loving boss calm. Listen to past episodes and subscribe to new episodes on iTunes, SoundCloud, SoundCloud and Stitcher. If you like our podcast show us some love by reviewing being boss on iTunes and sharing it with a friend. Do the work be boss and we'll see you next week.

Unknown Speaker 1:00:28
Yeah, on YouTube uncut.

Emily Thompson 1:00:31
It is supposedly can will it really make Kathleen and I step up like our intro game because Kathleen and I will spend 10 minutes just started and we're like, dude, like we

Kathleen Shannon 1:00:40
laugh every time we're talking about like we need to do warm ups.