Episode 276

Why Your Marketing Should Be Different with Mike Michalowicz

November 23, 2021

If marketing is a struggle in your business, it might be time for you to approach it differently. In this episode of Being Boss, Emily interviews guest Mike Michalowicz, an entrepreneurial strategist and author of the new book, Get Different: Marketing That Can’t Be Ignored. They discuss why marketing is important to a business, how to stand out in a sea of competitors, and why your marketing should be different from common norms. You’ll learn the three key elements in Mike’s new book, and how to start positioning yourself as the expert in your creative business.

Episode Transcript
"The key to successful marketing is to do what the customer or prospect hasn’t experienced yet."
- Mike Michalowicz

Discussed in this Episode

  • The problem with using standard marketing practices today
  • Failures and successes that inspired Mike’s new book, Get Different
  • How reticular formation works in the brain and how it applies to marketing
  • What the Get Different framework is and how it helps creative entrepreneurs
  • The three key elements of the Get Different marketing approach
  • An exercise to practice if you want to discover what makes you different and how to market it
  • Community results and further resources for applying these different methods

Resources Mentioned