Season 2 // Episode 3

Growth Opportunities

October 31, 2018

Even if you have a physical, product-based business, it’s important to play the online marketing game. So in today’s Making a Business episode, we’re talking about how Emily is using social media and email marketing to grow her business while still focusing on building relationships and seeking avenues of growth offline.

Episode Transcript
"I’m not here to be a social media marketer, I’m here to use social media to market my business."
- Emily Thompson

Discussed in this Episode

  • Growing a product-based business: it's all about Christmas
  • Marketing a product-based business through Instagram and newsletter/email marketing
  • Experimenting with Pinterest as a product-based business
  • Using podcasting as a marketing tool
  • Providing corporate gifting and thank you gifts as a product business
  • Hurdles for growing a product-based business online
  • Growing a product-based business offline: pop-up shops + building relationships
  • Being taken seriously as a product-based business

Resources Mentioned

Hosts + Guests

Emily Thompson
Emily Thompson


Almanac Supply Co

Kathleen Shannon
Kathleen Shannon


Braid Creative