S2E3 // Growth Opportunities

"I’m not here to be a social media marketer, I’m here to use social media to market my business."
- Emily Thompson

Even if you have a physical, product-based business, it’s important to play the online marketing game. So in today’s Making a Business episode, we’re talking about how Emily is using social media and email marketing to grow her business while still focusing on building relationships and seeking avenues of growth offline.

I’m not here to be a social media marketer, I’m here to use social media to market my business.” -Emily Thompson

If you’re putting all of your eggs into a social media basket, you’re playing a losing game.” -Emily Thompson

TOPICS DISCUSSED IN THIS EPISODE:

  • Growing a product-based business: it's all about Christmas
  • Marketing a product-based business through Instagram and newsletter/email marketing
  • Experimenting with Pinterest as a product-based business
  • Using podcasting as a marketing tool
  • Providing corporate gifting and thank you gifts as a product business
  • Hurdles for growing a product-based business online
  • Growing a product-based business offline: pop-up shops + building relationships
  • Being taken seriously as a product-based business

RESOURCES DISCUSSED IN THIS EPISODE

MORE FROM KATHLEEN

Braid Creative

MORE FROM EMILY

Indie Shopography
Almanac Supply Co.
Rock Your Web Design Business

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Being a social media marketer vs using social media
Growth opportunities for product businesses

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