Episode #169 // Drawing from Your Content to Write a Book with Ezzie Spencer

"Writing a book is really a gateway to so many other things."
- Ezzie Spencer

It seems like everyone is publishing a book these days (ourselves included!), so we invited our friend and author, Ezzie Spencer of Lunar Abundance, to talk with us about drawing from your existing content and conversations from your clients and audience to write a book.

“Writing a book is really a gateway to so many other things.”

“To get people to take out their credit card—even for a $20 ebook—you need to be delivering a solution to a problem people have.”

“Before even getting to the structuring piece of content, try to get really clear about what is it specifically that people want from you.”

 

TOPICS DISCUSSED IN THIS EPISODE:

  • How Ezzie feels after her book launch + how she came to writing her book
  • Planning for your life and business after a book launch
  • What happens when you want to stop or change course for your main business offering?
  • Using your existing content for your book
  • How the age of the internet has affected book publishing
  • Collaborating or having a sounding board during the writing process
  • The power of setting intentions
  • How to discern what content to share and what to save
  • How the content you share helps shape who you become

RESOURCES DISCUSSED IN THIS EPISODE

MORE FROM Ezzie Spencer

MORE FROM KATHLEEN

Braid Creative

MORE FROM EMILY

Indie Shopography
Almanac Supply Co.
Rock Your Web Design Business

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First get clear about what people want from you
How to turn your content into a book

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