Episode 169 // Drawing from Your Content to Write a Book with Ezzie SpencerMarch 27, 2018
It seems like everyone is publishing a book these days (ourselves included!), so we invited our friend and author, Ezzie Spencer of Lunar Abundance, to talk with us about drawing from your existing content and conversations from your clients and audience to write a book.
“Writing a book is really a gateway to so many other things.”
“To get people to take out their credit card—even for a $20 ebook—you need to be delivering a solution to a problem people have.”
“Before even getting to the structuring piece of content, try to get really clear about what is it specifically that people want from you.”