Episode #179 // Pitching & PR with Brigitte Lyons

"PR cannot save a failing business. If you don't have the systems in the back end of your business and proof of concept, a major PR opportunity can actually break your business."
- Brigitte Lyons

Let’s talk about pitching and PR—because it’s so important for your business, but you need to make sure you’re doing it right! We’ve got our PR rep, Brigitte Lyons, on the show today to talk about setting up your business for PR, pitching best practices, and some insider tips on how to craft the perfect pitch to get some awesome exposure for your business.

“PR cannot save a failing business. If you don’t have the systems in the back end of your business and proof of concept, a major PR opportunity can actually break your business.”

“You need to be able to manage the increased exposure.”

“When you are pitching someone, you are not asking for a favor, you are giving them an idea to benefit their audience.” (38:41)

 

TOPICS DISCUSSED IN THIS EPISODE:

  • What does a day in the life of a PR Rep look like
  • The overlap of PR, marketing, and branding
  • Why starting with strong systems & processes is important when hiring a PR
  • Pitching yourself when you're just starting out
  • Crafting your pitch email for getting on a podcast
  • Followups on pitches
  • Timing of pitching with a launch

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