Episode #195 // Branding for Business

"A brand is helpful when you know what it is you're doing and you're ready to show up and be seen."
- Kathleen Shannon

Consider this the episode that can serve as the Branding 101 guide to your business. We’ve done a couple episodes about branding in the past, but in this episode, we’re breaking down the terms, talking about how to develop your brand standards, going over when to invest in branding and when to bootstrap it on your own, plus all the nitty-gritty on stock photography, fonts, and marketing.

“It’s not a logo that makes people want to hire you, it’s how you communicate your messages.” -K

“Understand what you sell first, and try to sell a couple of those things before you brand yourself.” -K

“A brand is helpful when you know what it is you’re doing and you’re ready to show up and be seen.” -K

TOPICS DISCUSSED IN THIS EPISODE:

  • Why Kathleen is excited to talk about branding right now
  • The difference between branding, marketing, and advertising
  • Where does your brand show up?
  • What are the ingredients that make up a brand?
  • How to develop your brand standards
  • Investing in fonts
  • Stock photos vs. custom photography
  • Creating a new branding vs. branding refresh
  • How to approach branding when you're just starting your business
  • When a brand is ineffective
  • When to DIY and when to invest in branding
  • Branding and business model

RESOURCES DISCUSSED IN THIS EPISODE

MORE FROM KATHLEEN

Braid Creative

MORE FROM EMILY

Indie Shopography
Almanac Supply Co.
Rock Your Web Design Business

PIN IT:

It's not a logo that makes people want to hire you
Branding for Business Being Boss Podcast

PROMPT:

What is your current elevator pitch and how have you adjusted it since you started your business?

One thought on “Episode #195 // Branding for Business

  1. Need help with your elevator pitch? Here is a quick and simple script that comes from Braid Creative:
    Hi my name is _____. I help ______ (your dream customer) with _______ (what you’re known for). That means I _____, _____, and _____ (these could be deliverables or more info that describe what you do.) You can find me at _____ (your website or storefront) where you’ll find _____ (content, etc.).

Leave a Reply

Your email address will not be published. Required fields are marked *

BROUGHT TO YOU BY:

Do the work.
Be boss.

GET THE SCOOP ON
HOW TO BE MORE BOSS:

Subscribing indicates your consent to our Terms of Use & Privacy Policy.