TOPICS DISCUSSED IN THIS EPISODE:
- Why Kathleen is excited to talk about branding right now
- The difference between branding, marketing, and advertising
- Where does your brand show up?
- What are the ingredients that make up a brand?
- How to develop your brand standards
- Investing in fonts
- Stock photos vs. custom photography
- Creating a new branding vs. branding refresh
- How to approach branding when you're just starting your business
- When a brand is ineffective
- When to DIY and when to invest in branding
- Branding and business model
RESOURCES DISCUSSED IN THIS EPISODE
- Whole30 Coaches Summit
- Death to Stock
- What Kind of CEO Are You? Quiz
- What Do You Value? Quiz
- Go Live HQ
- Braid Creative: Your Branding Checklist
- Braid Creative: Do You Need a Business Coach or a Brand?
- Being Boss Episode #56: Owning Your Creative Expertise with Tara Street
- Being Boss Episode #109: Packaging, Positioning, and Process wiht Tara Street
- Being Boss Episode #175: Growing A Creative Business with Tara Street
MORE FROM KATHLEEN
MORE FROM EMILY
What is your current elevator pitch and how have you adjusted it since you started your business?