Consider this the episode that can serve as the Branding 101 guide to your business. We’ve done a couple episodes about branding in the past, but in this episode, we’re breaking down the terms, talking about how to develop your brand standards, going over when to invest in branding and when to bootstrap it on your own, plus all the nitty-gritty on stock photography, fonts, and marketing.
“It’s not a logo that makes people want to hire you, it’s how you communicate your messages.” -K
“Understand what you sell first, and try to sell a couple of those things before you brand yourself.” -K
“A brand is helpful when you know what it is you’re doing and you’re ready to show up and be seen.” -K