Episode 195

Branding for Business

September 25, 2018

Consider this the episode that can serve as the Branding 101 guide to your business. We’ve done a couple episodes about branding in the past, but in this episode, we’re breaking down the terms, talking about how to develop your brand standards, going over when to invest in branding and when to bootstrap it on your own, plus all the nitty-gritty on stock photography, fonts, and marketing.

Episode Transcript
"A brand is helpful when you know what it is you're doing and you're ready to show up and be seen."
- Kathleen Shannon

Discussed in this Episode

  • Why Kathleen is excited to talk about branding right now
  • The difference between branding, marketing, and advertising
  • Where does your brand show up?
  • What are the ingredients that make up a brand?
  • How to develop your brand standards
  • Investing in fonts
  • Stock photos vs. custom photography
  • Creating a new branding vs. branding refresh
  • How to approach branding when you're just starting your business
  • When a brand is ineffective
  • When to DIY and when to invest in branding
  • Branding and business model

Resources Mentioned

Hosts + Guests

Emily Thompson
Emily Thompson


Almanac Supply Co

Kathleen Shannon
Kathleen Shannon


Braid Creative