Episode 75

Podcast Like a Boss

June 7, 2016

We’ve got our boss boyfriends, Paul Jarvis and Jason Zook, on Being Boss again to talk all about podcasts and how they’ve shaped our businesses, content, and communities.

Episode Transcript
"Podcasting brings about unintended opportunities that you never saw coming."
- Jason Zook

Discussed in this Episode

  • How we got into podcasting (4:35)
  • How podcasting shapes how we share content, and how we develop that strategy (8:48)
  • Podcasting as content marketing (10:49)
  • Writing vs. podcasting (17:44)
  • How podcasting supplements a business: Creating a map (21:28)
  • Giving your audience a different way to consume content and connect (22:34)
  • Making money through a podcast and how it affects business (33:34)
  • Podcasting when you don't have a top-charts audience (talking specific numbers) (43:43)
  • Creating a community (49:46)
  • How to get into podcasting and where to start (56:26)

Resources Mentioned

Hosts + Guests

Emily Thompson
Emily Thompson


Almanac Supply Co

Kathleen Shannon
Kathleen Shannon


Braid Creative