"Podcasting brings about unintended opportunities that you never saw coming."
- Jason Zook

TOPICS DISCUSSED IN THIS EPISODE:

  • How we got into podcasting (4:35)
  • How podcasting shapes how we share content, and how we develop that strategy (8:48)
  • Podcasting as content marketing (10:49)
  • Writing vs. podcasting (17:44)
  • How podcasting supplements a business: Creating a map (21:28)
  • Giving your audience a different way to consume content and connect (22:34)
  • Making money through a podcast and how it affects business (33:34)
  • Podcasting when you don't have a top-charts audience (talking specific numbers) (43:43)
  • Creating a community (49:46)
  • How to get into podcasting and where to start (56:26)

RESOURCES DISCUSSED IN THIS EPISODE

MORE FROM Paul Jarvis

MORE FROM Jason Zook

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Podcasting vs. writing
Process vs. outcome
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