Episode 347

Evolving and Pivoting Your Business with Kathleen Shannon

March 28, 2023

Doing business online forces entrepreneurs to evolve faster than ever before and finding success requires keeping a boss mindset about the constant shifts and change. In this episode, Kathleen Shannon, co-founder of Being Boss and Braid Creative, is back for a deep dive into evolving and pivoting your business. Learn how evolution shows up in business as Emily and Kathleen share the differences between evolving and pivoting, how and when to make a shift, and how to be boss through it all.

Episode Transcript
"If you have confidence in yourself, and who you are as a business owner, that will shine through no matter what kind of evolution or pivot you make."
- Kathleen Shannon

Discussed in this Episode

  • How business owners are evolving faster than before
  • The difference between a pivot and an evolution
  • How mindset plays a big part in your evolution
  • The difference between a rebrand and a refresh
  • When is the right time to invest in branding or rebranding
  • Behind-the-scenes evolutions that are foundational to business
  • How to know when you need to evolve your business
  • How to be boss while making business shifts

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In this episode, the What’s Working / Kinda / Not worksheet was mentioned. Download your copy here!

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Resources Mentioned