Episode 63

Launch Like a Boss

March 15, 2016

Last week we launched our new website, beingboss.club – so today we want to talk all about how to create a launch and see it through (there is nothing worse then hearing crickets after a launch). So we’re walking through our launch experience, how we made decisions for the new Being Boss website, what we did to market it, and how to commit to your launch—like a boss.

Episode Transcript
"You have to have some grace. You do not and cannot have control over everything."
- Emily Thompson

Discussed in this Episode

  • Why we decided to change the Being Boss website + URL (2:19)
  • The key to a successful launch (6:10)
  • Having a goal for what you want people to do with your launch: Call to Action (9:25)
  • Thinking about your website as a tool to think about your business (13:19)
  • Moving from Business Catalyst to Wordpress (15:34)
  • Getting something out there and not waiting until it's perfect (18:51)
  • Glitches during launch and how to deal with them (21:21)
  • How to market a launch (26:17)
  • The importance of a wolfpack email (28:21)
  • Committing to your launch (35:10)

Resources Mentioned

Hosts + Guests

Emily Thompson
Emily Thompson


Almanac Supply Co

Kathleen Shannon
Kathleen Shannon


Braid Creative