Episode #64 // Email Marketing Tips and Best Practices with Nathan Barry of ConvertKit

"Email is the only channel where you actually own that relationship."
- Nathan Barry

Today we’re talking with Nathan Barry, the founder of ConvertKit. He’s talking with us today about all things email marketing: How ConvertKit works for bloggers and creative entrepreneurs, the ins and outs of creating valuable opt-ins, how to nurture your email list, and how to manage that list in all sizes.

'If you build your audience on someone else's platform, and it dies, you're not in a good position.' -@NathanBarry Click To Tweet 'Email is the only channel where you actually own that relationship.' -@NathanBarry Click To Tweet

TOPICS DISCUSSED IN THIS EPISODE:

  • How ConvertKit does email marketing differently than other options (6:50)
  • Creating content upgrades that provide value (9:44)
  • Why email is so important right now and why it's here to stay (19:46)
  • Managing an email lists of different sizes (25:07)
  • Segmenting your newsletter list for effective marketing (28:41)
  • Email marketing best practices as an online business (36:07)
  • Setting up email sequences timed out for new subscribers (36:33)

RESOURCES DISCUSSED IN THIS EPISODE

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