Episode #64 // Email Marketing Tips and Best Practices with Nathan Barry of ConvertKit

"Email is the only channel where you actually own that relationship."
- Nathan Barry

Today we’re talking with Nathan Barry, the founder of ConvertKit. He’s talking with us today about all things email marketing: How ConvertKit works for bloggers and creative entrepreneurs, the ins and outs of creating valuable opt-ins, how to nurture your email list, and how to manage that list in all sizes.

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Topics discussed in this episode:

  • How ConvertKit does email marketing differently than other options (6:50)
  • Creating content upgrades that provide value (9:44)
  • Why email is so important right now and why it’s here to stay (19:46)
  • Managing an email lists of different sizes (25:07)
  • Segmenting your newsletter list for effective marketing (28:41)
  • Email marketing best practices as an online business (36:07)
  • Setting up email sequences timed out for new subscribers (36:33)

Newsletter opt in incentives email marketing tips

NATHAN SAID:

'If you build your audience on someone else's platform, and it dies, you're not in a good position.' -@NathanBarry Click To Tweet 'Email is the only channel where you actually own that relationship.' -@NathanBarry Click To Tweet

email marketing tips: don't rely on social media

Resources discussed in this episode:

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TOPICS DISCUSSED IN THIS EPISODE:

  • How ConvertKit does email marketing differently than other options (6:50)
  • Creating content upgrades that provide value (9:44)
  • Why email is so important right now and why it's here to stay (19:46)
  • Managing an email lists of different sizes (25:07)
  • Segmenting your newsletter list for effective marketing (28:41)
  • Email marketing best practices as an online business (36:07)
  • Setting up email sequences timed out for new subscribers (36:33)

RESOURCES DISCUSSED IN THIS EPISODE

MORE FROM Nathan Barry

MORE FROM KATHLEEN

Braid Creative
The Braid Method Branding ECourse

MORE FROM EMILY

Indie Shopography
Almanac Supply Co.
Rock Your Web Design Business
Indie Tactics Newsletter

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