Episode 284

Social Media Trends for 2022: What You Need to Know with Andréa Jones

January 11, 2022

Trying to level up your social media presence this year? In this episode, Emily of Being Boss chats with social media strategist Andréa Jones about the social media trends for 2022. They discuss what people are engaging with most, and how to stay on top of social media trends while still showing up authentically. They also explain what creative business owners can do to make the most of their social media marketing strategies.

Episode Transcript
"Social media has been a challenge for small businesses because there’s this idea that it’s no longer a place for personal connection. We have to show up with professionalism, but at the same time, we aren’t seeing the same reach as we used to."
- Andréa Jones

Discussed in this Episode

  • Andrea’s journey into social media entrepreneurship (before it was cool)
  • What is happening in the world of social media right now
  • What people are looking for on social media going into 2022
  • How algorithms are changing in light of misinformation
  • What creative business owners can focus on in 2022
  • The difference between Pinterest content and Instagram content
  • YouTube search and video content
  • Recommendations for social media strategies this year

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Resources Mentioned