Episode 213

Word of Mouth Marketing

June 11, 2019

With social media and email marketing having become so popular in recent years, it’s easy to forget that word of mouth marketing is a tried and true method that has consistently worked throughout time. In this episode, Emily and Kathleen break down what word of mouth marketing is, they explain how it works, and they give tips for how you can use things such as client gifting, testimonials, and your passion to make it work for you.

Episode Transcript
"Once you are clear about what you are doing, you are going to deliver it amazingly and people are going to know how to talk about it."
- Emily

Discussed in this Episode

  • What IS word of mouth marketing?
  • Why social media, ads, and content are NOT word of mouth
  • How word of mouth marketing works
  • How enthusiasm and passion for what you do will increase your value
  • Why your customer service and delivery have to be exceptional
  • Collecting testimonials and asking for referrals
  • Client gifting
  • How to integrate it all with social media, blogging, and podcasting

Resources Mentioned

Hosts + Guests

Emily Thompson
Emily Thompson


Almanac Supply Co

Kathleen Shannon
Kathleen Shannon


Braid Creative