Episode 356

How the Business of Podcasts Has Changed with Kathleen Shannon

May 30, 2023

Is podcasting losing its edge? The medium has been touted as the next big thing in digital content and media creation for almost a decade but the industry has seen major evolution in that time. Join Emily and Kathleen, as they share their personal experiences and insights on the transformation of podcasting from the perspective of starting a top-rated indie show to preparing to conclude the journey of Being Boss as we know it. They explore the nuances between indie podcasts and big productions, delve into the evolution of podcast monetization, and chat about how online business spaces have shifted towards a pay-to-play model.

Episode Transcript

Discussed in this Episode

  • The difference between indie podcasts and big productions
  • The evolution of monetization in podcasting
  • How online business spaces have shifted to pay-to-play
  • The effect advertising dollars are having on podcasting
  • Online business models and free content overwhelm
  • How Emily and the team are approaching the future of Being Boss

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