Episode 302

Intentional Content Creation with Kathleen Shannon

May 17, 2022

Content creation has become an important part of how we promote our businesses online. But how do you approach your content strategy responsibly and with intention? In this episode, Emily and Kathleen discuss the current state of content marketing, the pros and cons of creating content, and the evolution of content creation since they started their journeys.

Episode Transcript
"There’s no right way to create or consume content. Just be intentional."
- Kathleen Shannon

Discussed in this Episode

  • Recap of Joe Rogan’s podcast career and early 2022 controversy
  • How exclusive podcast deals shifted the industry
  • Content creation and consumption in alignment with your values
  • An overview of the evolution of content creation
  • How monetization has changed content creation
  • Capturing memories without feeling compelled to share
  • Identifying where you want to show up and what you want to consume
  • Creating from a place of “should” instead of loving the process
  • What’s making Kathleen and Emily feel most boss

Resources Mentioned