Episode 228

Sustainable Business Practices

April 14, 2020

Ebbs and flows are inevitable, so having sustainable business practices is key for long-term success. Kathleen joins Emily today to talk about those basic practices, which include starting small and bootstrapping, leveraging what you already have, marketing tactics, not over-committing to social media, and big picture CEO-level management.

Episode Transcript
"You want to create a foundation and a backbone that is sustainable no matter what is thrown your way."
- Kathleen

Discussed in this Episode

  • Basic business processes for sustainability
  • Starting small: bootstrapping vs. going in debt
  • No new things: leveraging what you have
  • Practices for sustainable marketing
  • Not over-committing to social media marketing
  • Stepping back and focusing on the big picture management of your business

Resources Mentioned

Hosts + Guests

Emily Thompson
Emily Thompson


Almanac Supply Co

Kathleen Shannon
Kathleen Shannon


Braid Creative