Episode 341

Systems and Strategies for Business Growth

February 14, 2023

When it comes to running a business, few things are ever as easy as you think they will be. In this episode, Emily is sharing a peek behind the scenes at the growth of Almanac Supply Co., her product and retail business. Learn how the team continues to innovate and find purpose in the work from updating processes and systems to furthering the growth of the company through marketing tactics that help bridge the online and in-person shopping experience.

Episode Transcript
"It makes doing my job as the leader and manager significantly easier when things are simply defined in an employee handbook."
- Emily Thompson

Discussed in this Episode

  • A look back at the origin and history of Almanac Supply Co.
  • How the business has grown in the past 12 months
  • The challenges of growing a team and systemizing leadership tasks
  • Identifying and updating processes that are not working as intended
  • The approach to search engine optimization Emily is using at Almanac
  • Almanac published a physical seasonal zine for the first time

Resources Mentioned

Hosts + Guests

Emily Thompson
Emily Thompson


Almanac Supply Co