Marketing Plans For Bosses

Marketing Your Way

Whether you like it or not, marketing is part of what you have to do. The good news is that there’s so many ways to do it! There really is a marketing plan that fits every boss.

In this week of the Being Boss podcast, I (Emily here!) chat with my friend Nikki Nash, author of Market Your Genius, about creating marketing plans. And the wonderful thing about doing business in the modern age is that you have so many options to choose from.

Maybe you just want to focus on building the kind of experience that has your customers telling everyone they know about what you do – that’s called word of mouth marketing, and it’s one of my favorites.

Or maybe you want to use some of your artistic energy to craft catchy TikToks or Reels of your creative process – put on that filmography hat, boss, and do your thing.

Or maybe you want to own Pinterest or be a networking event maven or make a killing off direct mail. There’s so many options that there really is something for everyone, you just have to choose your path.

Whichever way you go, this week’s round-up of resources highlights what’s new (or maybe just new to you) in the world of marketing, because getting your name out in the world is how you grow and get closer to achieving your goals.

P.S. Speaking of word of mouth marketing… If you’re loving Brewed be sure to share it. You can earn rewards like digital downloads, stickers, a coffee mug, and more! Find your share link at the bottom of every edition of Brewed.

It All Starts With A Plan

• Gusto has joined in on the “create a marketing plan” bandwagon with a little primer on how to create one for yourself. (article)
  
  
• A good marketing plan needs a good spreadsheet. Here are 10 free Google sheet templates to get you started. (resource)
  
  
• Ok, but marketing yourself is hard. Even if it feels overwhelming, there are ways to overcome your marketing fraudy feelings. (article)
  
  
• Is the secret to good marketing bringing in the fun? This interview about exploding cakes may have you rethinking how you can bring some joy to what you create. (video + article)
  
  
• Or maybe the secret is the right collaboration. Think… Taco Bell and Cheez-Its. Some members of the Being Boss team are watching this unfold like hungry monsters. (article)
  
  
• You’ve run your campaign, now what? Learn how to review your analytics to see if it was successful or not. (article)
  
  

Breathwork Workshop Next Week!

Feeling disconnected, disengaged or plain burnout by your business? If you are finding more frustration than flow in your day-to-day, it’s time to reconnect to yourself, your business, and open a door to healing the relationship with your business.

Next week, we go LIVE for a breathwork workshop to help you fall back in love with your biz on July 26th with Amy Kurtesky! Join us in the Being Boss Clubhouse. 

Not a Clubhouse member? Membership is only $77 per month, with monthly or annual options.

And the best part? You can check it all out now with our FREE 14-day trial.

Where + How You Market

• Whatever you do, don’t forget that growing your email list is the most important marketing tactic for online (and even some offline) businesses. Be sure you’re using your website to grow your list while you sleep… or whatever else you want to do. (article)
  
  
• If creating and sharing video is part of your marketing plan, make sure you know what your options are, and know which ones are on their way out. (article)
  
  
• If you do B2B business, you can use TikTok to grow with a few key tactics to help you make it do. (article)
  
  
• Get a grasp of your Pinterest analytics so you can make sure your efforts are getting you some rewards. (article)
  
  
• If you’re running Twitter ads, you’re going to want to make sure you’re using these best practices. (article)
  
  
• Change is coming to how influencer marketing works. Here’s why you should consider *not* paying based on follower count. (article)
  
  

Is Your Biz A Monster?

Feeling bogged down by your business, uninspired, frustrated, and full of fraudy feelings? Then your business might be a bit of a monster. Boss, we know that is not what you set out to accomplish.

Let us show you how to tame the monster and fix the relationship to your business in our brand-new 6-week group coaching program. Complete with live coaching calls with Emily, an exercise-packed workbook, and an exclusive Community group that will help you feel inspired, confident and clear about your business. Join the waitlist to get notified as soon as registration opens!

What’s Fresh

• Pinterest is getting really serious about expanding its shopping capabilities, good news for product brands. (article)
  
  
• Instagram made Reels API-friendly… meaning some of us can schedule Reels, and more! (article)
  
  
• Remove yourself from the conversation on Twitter with new functionality that allows you to “unmention” yourself from tweets. Thank you, internet gods. (article)
  
  
• Have you pinned posts in your Instagram feed yet? Here’s what it is and how to do it. (article)
  
  
• LinkInBio is launching its own app so that you can better manage your page from the place where you see and use it most… your mobile phone. How clever of them. (article)
  
  
• Beyoncé has officially joined TikTok, which is cool enough on its own, but the fact that she brought her entire music catalog with her makes this really great news for TikTok dances. (article)
  
  

Upcoming Events

Want access to a community of bosses and live events? Join us for weekly Monday meet-ups to troubleshoot your struggles and celebrate your wins. Get shit done thanks to a little extra accountability during our coworking sessions and more! Check out our events page to see all upcoming events and join us in the FREE Being Boss Community.