The first introduction you make online is your website and your brand. How you position yourself is how you attract your dream clients. Whether you’re looking into DIY branding and website, or you have the means to hire a firm to help you, we’ve covered this topic since we launched Being Boss. Let us help you express your best self!

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Tara Street and Tasha Harrison join the podcast today to talk about editing… your words, your brand, your offering… and why you need to embrace the ever-evolving nature of growing as a human and as a business.

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Kathleen joins Emily today to discuss the ever-evolving nature of business branding, defining what exactly branding is, what to do with your brand when your business becomes more complex, and what to do when your ideas outgrow the business and brand that you’ve already built.

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Consider this the episode that can serve as the Branding 101 guide to your business. We’ve done a couple episodes about branding in the past, but in this episode, we’re breaking down the terms, talking about how to develop your brand standards, going over when to invest in branding and when to bootstrap it on […]

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Melyssa Griffin joins us on Being Boss for a vulnerable chat about overcoming blocks in your business when you have a scarcity mindset, creating a business that is in alignment with what you want to bring into the world, and how spirituality fits into it all.

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You’ve heard the importance of “niching down,” so today we’re talking with Jessica Mehring about finding a specific niche—especially as a writer. We’re getting into the specifics of how finding your niche helps you better serve your clients, how to network as a writer, and managing your time wisely so you can produce your best […]

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How do you find your voice as a creative entrepreneur? And specifically, how do your find your voice again after you’ve shifted your business, your experience, or your platform for sharing? It’s no secret at this point that we are writing a Being Boss book, and finding our voice has been something that we have […]

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Tara Street, Kathleen’s sister and co-owner at Braid Creative, is joining us again today. We’re digging how to package your offering, how to position your brand & business, and how to establish a process that you can repeat with your dream clients to make you feel boss.

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Today’s episode is all about what to do when your metrics suck and how to create content that gets good metrics and traffic. We’re talking about what we do for Being Boss, what we’re planning to up our game for Being Boss, and our tips for how to read and use your analytics for your online […]

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Today we’re talking with Tiffany Ima, a stylist and image coach for coaches and speakers. Tiffany shares how you can build authority and confidence with an intentional style that reflects your message and personality, so today we’re talking about how we can use our style to enhance our personal brand to make us more boss.

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Today we’re bringing our very own Caitlin Brehm (she’s an integral part of our team here at Being Boss) on the show to share how you can create genuine content and authentic SEO that reaches the community you want to call your own.

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Today we’re excited to have Kathleen’s sister and business partner for Braid Creative, Tara Street. We’re talking all about owning your creative expertise—whether you’re a boss on a team or THE boss of your own business—so that you can assure your clients and not have to start over from scratch with each new project. Tara […]

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Today’s guest is Whole30 founder and NYT best-selling author, Melissa Hartwig. Melissa has given hundreds, if not thousands, of interviews on the Whole30 but we want to get the exclusive, behind-the-scenes look at what it means to build an empire as a creative entrepreneur.

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In today’s episode of Being Boss Kathleen shares why it’s important for creative entrepreneurs to blend who they are with what they do.

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In today’s episode of Being Boss Kathleen asks Emily (website expert extraordinaire) all things web and how creative entrepreneurs can make little (and big) shifts in their site to attract more dream clients and get more business.

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In this episode, the What’s Working / Kinda / Not worksheet was mentioned. Download your copy here!

Question: “How do I build a higher converting website?”

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You know we love a good brand story, and as it turns out, a solid brand is probably the number 1 piece of the puzzle that’s lending to the success of Almanac Supply Co. So in this episode of Making a Business, we’re digging into how Emily has established a brand for her business—what this […]

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Starting a new business means getting in the right mindset, so we’re talking about creating a business based on your values, having a long-term vision to make sure your business is really something you want, and how to overcome the fraudy feelings that inevitably arise. Having a business that aligns with your own personal values is a foundational […]

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You hear us talking about finding your values and this comes up several times in the Being Boss book as well as our CEO Day Kit, but we still get questions from listeners about how to actually find your values. Today we’re digging in and sharing why finding your values is so important and how […]

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We’re trying on the title of “model” to offer some advice on how to get the most out of a photo shoot or video shoot as a creative entrepreneur. We’ve done several photo shoots and video shoots lately for our own business, so we’re sharing the best ways to prepare for them and then how […]

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We’ve got a question from Being Boss New Orleans about at what point you can start calling yourself something as a creative entrepreneur and really own a new identity or title for your work.

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How do you stick to your guns when it comes to your ideal client and clearly defining what it is you do and what you don’t do, so that you can stop being an order taker and start being boss? We’re giving our tips on how to stick to your niche and the dream clients […]

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How do you choose a business name? Today’s minisode is all about what to name your business—whether it’s your own name or a creative name—and how that impacts your business.

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We recently talked with Kristen Kalp about “turning up the volume” on yourself and daring to be “too much” or “too loud” in who you are. So today we’re giving specific examples of bosses we know who have turned up the volume past level 7 as good examples for our listeners who are looking to […]

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One of the perks of being your own boss is that nobody can tell you that you can’t have tattoos. Emily and Kathleen both have tattoos, so in today’s minisode, we’re having fun talking about what they are and the stories behind each one.

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How do you introduce yourself as a creative entrepreneur if your job title or positioning statement doesn’t seem to compensate everything you do? We’re sharing tips on how to position yourself in your business and specific words and terms you can use to make sure your ideal clients understand what you do.

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When it’s time for growth, how do you strategically grow your business and your brand beyond just yourself? We’re sharing our best tips for how we’ve grown our own individual brands and Being Boss—both purposefully and accidentally.

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Today’s question comes from Jamie at our live recording at Being Boss Miami about how to reveal your markers of expertise and personality when you’re wooing new clients. In other words, in personal branding, how do you blend who you are with what you do?

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Kathleen here. Today’s minisode is all about what to do when you can’t afford branding for your new business.

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Emily here. Today I want to touch on something that was touched on briefly in this week’s full episode – Your Website is your most valuable employee. We’re talking about consistency and legitimacy and how creating a consistence presence with your website, colors, autoresponders, and weekly newsletters helps your clients trust you.

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