Bosses wear many hats, and being the Chief Marketing Officer and Sales Associate for your business are two big ones. Social media, email lists, and word-of-mouth marketing are all ways you can help get the word out about what you do. Find what you’re looking for in our library of resources.

Related Episodes

Content creation has become an important part of how we promote our businesses online. But how do you approach your content strategy responsibly and with intention? In this episode, Emily and Kathleen discuss the current state of content marketing, the pros and cons of creating content, and the evolution of content creation since they started […]

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What does it look like to run a profitable blog? In this episode, Emily of Being Boss chats with Joy the Baker, a successful food blogger, author, and teacher. Joy shares her process of becoming a self-taught baker, monetizing her blog, and publishing several cookbooks. They discuss how to make a business out of doing […]

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Trying to level up your social media presence this year? In this episode, Emily of Being Boss chats with social media strategist Andréa Jones about the social media trends for 2022. They discuss what people are engaging with most, and how to stay on top of social media trends while still showing up authentically. They […]

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What makes a good online course? In this episode, Emily of Being Boss interviews Spencer Fry, the founder of Podia: an online course and digital product sales platform. They discuss current trends of the most successful courses and offer tips for online course creation going into 2022. Spencer shares his expert advice from the online […]

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If marketing is a struggle in your business, it might be time for you to approach it differently. In this episode of Being Boss, Emily interviews guest Mike Michalowicz, an entrepreneurial strategist and author of the new book, Get Different: Marketing That Can’t Be Ignored. They discuss why marketing is important to a business, how […]

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In this episode, the Track Your Metrics worksheet was mentioned. Download your copy here!

10 Minutes to Being Boss

As creative business owners, we all want to be influencers. Maybe not the influencers of Instagram fame, but we do want to influence our customers and our audiences – it’s why we show up in our brands and on social media. But how do you gain the power of influence and how do you wield […]

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As a professional podcaster (like, I get paid to podcast) who started a podcast before they were as plentiful as Instagram accounts, I know a thing or two about showing up and creating content in this medium. In this video, I’m sharing my top 6 lessons (plus a few sub-lessons), I’ve learned from 6 years […]

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Question: “How do you generate leads in your business?”

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Question: “How can I make my product and services shine through the avalanche of online offerings and products right now? There are a lot of resources, courses, products, etc available and I’m having a hard time sifting through them myself. What can I do to stand out?”

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Question: “How do you set the scene to write blog posts and newsletters? I can’t seem to get into a rhythm. Do I batch them? Do them before bed? After I exercise?”

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Making a Business

Even if you have a physical, product-based business, it’s important to play the online marketing game. So in today’s Making a Business episode, we’re talking about how Emily is using social media and email marketing to grow her business while still focusing on building relationships and seeking avenues of growth offline.

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Minisodes

Do you need to be on Facebook as a creative entrepreneur or business owner? We’re sharing how Facebook hasn’t served our business and community and how you can find a platform that works for you and your business.

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Our favorite social platform of the moment is Instagram, so we’re sharing our tips for using Instagram and growing your following as a creative entrepreneur or business owner.

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We’ve noticed a trend of creative entrepreneurs adding more, more, more, but we’re feeling like all these “value adds” are actually taking away from the value you provide. So in this minisode, we’re talking about focusing your offering on its core value to really make that the best it can be.  

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We’re trying on the title of “model” to offer some advice on how to get the most out of a photo shoot or video shoot as a creative entrepreneur. We’ve done several photo shoots and video shoots lately for our own business, so we’re sharing the best ways to prepare for them and then how […]

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We closed the Being Boss Facebook group of over 25,000 members. In today’s minisode, we’re talking about why we decided to close our Facebook group, but we’re also offering tips on how to grow, cultivate, and best use a Facebook group for your creative business.

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