Bosses wear many hats, and being the Chief Marketing Officer and Sales Associate for your business are two big ones. Social media, email lists, and word-of-mouth marketing are all ways you can help get the word out about what you do. Find what you’re looking for in our library of resources.
Many bosses get confused when it comes to knowing the difference between market, audience, and community. In this episode, Emily of Being Boss sits down with Corey to discuss how you can know your market, sell to your audience, and build a community in order to grow a fulfilling, successful business. Learn how you can […]
What does it mean to market your genius? In this episode, Emily talks with Nikki Nash about how marketing is changing and how creative entrepreneurs can learn to market their zones of genius. Nikki is an expert marketer, author, motivational speaker, and creator of the Genius Profit Society. Her new book, Market Your Genius, explores […]
As a creative entrepreneur or small business owner, making the sale can be the most intimidating part of the job. But with one addition to your process, it can be a whole lot easier. That addition is client testimonials. In this episode, Eman Ismail from InkHouse joins us to talk about the power of business […]
Live from the “Make Time to Shine” Being Boss Conference, Vivian Kaye of KinkyCurlyYaki joins Emily and Kathleen to explore the topics of personal branding and marketing with authenticity. The three of them also talk about finding gaps in the market, battling fraudy feelings, what’s changing in the world of ecommerce, and so much more.
Emily is taking this special episode to recap the wisdom that was dropped during the virtual Being Boss Conference back in April. You’ll hear from Tara McMullin on why you should still promote your business in uncertain times, Autumn Witt Boyd on a very creative marketing idea, Vivian Kaye on the importance of displaying your […]
Boss friend Ellen Matis joins Emily in this episode to talk about creating boundaries for social media, the impact that local community involvement can have on your life and business, and why it’s important to invest in your community and neighbors.
With social media and email marketing having become so popular in recent years, it’s easy to forget that word of mouth marketing is a tried and true method that has consistently worked throughout time. In this episode, Emily and Kathleen break down what word of mouth marketing is, they explain how it works, and they […]
Some of you may have noticed changes in Instagram and blogging lately, so today we’re talking Instagram and our potential breakup with hashtags, the ever changing landscape of blogging and whether or not we think it’s dead, content marketing strategies that suit your specific business, and we’re wrapping up the episode with audience questions about […]
Let’s talk about pitching and PR—because it’s so important for your business, but you need to make sure you’re doing it right! We’ve got our PR rep, Brigitte Lyons, on the show today to talk about setting up your business for PR, pitching best practices, and some insider tips on how to craft the perfect pitch […]
We’re launching a new podcast: Making a Business. So let’s take a minute to get meta and talk about podcasting. We’re sharing why we’re starting a new podcast, how we’re using it as another content marketing tool, what we’re considering in terms of structure and production, and how we’re approaching monetization.
We all know social media is important for your business, but how can you really leverage it to work for you? We’ve got Natalie Hughes of The Fashion Digital sharing her social media secrets—specifically around building a Pinterest presence that drives traffic and can help you make money.
Get offline and in-person. Today we’re talking all about hosting and attending offline meet-ups and retreats. We’ve noticed a trend in people shying away from the internet lately and craving more offline time, so we’re talking about how to mix the offline and online in your business.
Want months of clients booked in advance? Meet Halley Gray, of Evolve and Succeed, she teaches coaches, designers, and VAs how to launch their services in her signature program, Be Booked Out. She talks with us about unique, authentic, and genuine marketing strategies and is spilling all of her sales page secrets.
How do you find your voice as a creative entrepreneur? And specifically, how do your find your voice again after you’ve shifted your business, your experience, or your platform for sharing? It’s no secret at this point that we are writing a Being Boss book, and finding our voice has been something that we have […]
Today we’re excited to welcome Jasmine Star on Being Boss. Jasmine became one of the most sought after photographers in California in 2007, and in 2009 she was named on of the top 10 wedding photographers in the world. This was only after starting her photography business in 2006. Now she provides coaching for other […]
In this episode, the Track Your Metrics worksheet was mentioned. Download your copy here!
As creative business owners, we all want to be influencers. Maybe not the influencers of Instagram fame, but we do want to influence our customers and our audiences – it’s why we show up in our brands and on social media. But how do you gain the power of influence and how do you wield […]
As a professional podcaster (like, I get paid to podcast) who started a podcast before they were as plentiful as Instagram accounts, I know a thing or two about showing up and creating content in this medium. In this video, I’m sharing my top 6 lessons (plus a few sub-lessons), I’ve learned from 6 years […]
Question: “How can I make my product and services shine through the avalanche of online offerings and products right now? There are a lot of resources, courses, products, etc available and I’m having a hard time sifting through them myself. What can I do to stand out?”
Even if you have a physical, product-based business, it’s important to play the online marketing game. So in today’s Making a Business episode, we’re talking about how Emily is using social media and email marketing to grow her business while still focusing on building relationships and seeking avenues of growth offline.
Do you need to be on Facebook as a creative entrepreneur or business owner? We’re sharing how Facebook hasn’t served our business and community and how you can find a platform that works for you and your business.
Our favorite social platform of the moment is Instagram, so we’re sharing our tips for using Instagram and growing your following as a creative entrepreneur or business owner.
We’ve noticed a trend of creative entrepreneurs adding more, more, more, but we’re feeling like all these “value adds” are actually taking away from the value you provide. So in this minisode, we’re talking about focusing your offering on its core value to really make that the best it can be.
We’re trying on the title of “model” to offer some advice on how to get the most out of a photo shoot or video shoot as a creative entrepreneur. We’ve done several photo shoots and video shoots lately for our own business, so we’re sharing the best ways to prepare for them and then how […]
We closed the Being Boss Facebook group of over 25,000 members. In today’s minisode, we’re talking about why we decided to close our Facebook group, but we’re also offering tips on how to grow, cultivate, and best use a Facebook group for your creative business.
We’ve got a question from Being Boss New Orleans about at what point you can start calling yourself something as a creative entrepreneur and really own a new identity or title for your work.
Should you send your clients gifts to finish an engagement? Today we’re talking all about client gifts (and employee/collaboration gifts!). We’re talking about the benefits of client gifts, how to work them into your process, and whether or not they should be part of your process too.
Are you looking for brand ambassadors for your business? Today we’re talking all about Brand Ambassadors—the people who share and help promote your brand, and how to find the right ones to showcase your business and brand.
Is podcasting hard? Today’s minisode is all about the tough side of podcasting and some difficulties we want you to be aware of if you decide to dive into the podcasting world. We get asked all the time, “Is podcasting hard?” We’re telling it to you straight.
We recently talked with Kristen Kalp about “turning up the volume” on yourself and daring to be “too much” or “too loud” in who you are. So today we’re giving specific examples of bosses we know who have turned up the volume past level 7 as good examples for our listeners who are looking to […]
You hear us say it all the time: “Give it all away for free.” What does that actually mean and where do you draw the line? We’re clarifying what we mean when we advise you to “give it all away for free” and how to use this philosophy in your own business.
How do you market your business to your ideal clients beyond just social media? In today’s minisode, we’re sharing tips on tapping into markets if social media isn’t the best answer for your business.
We always talk about “giving it all away for free,” but how do you manage expectations in your free offerings so that your followers know the value you provide without trying to take advantage of you? We’re sharing our tips to help you keep Q&As under control and not allow your free offering to get […]
How do you find your dream clients when you have a product-based business with a diverse range of people buying your product? We’re sharing tips for how to do some more market research to get most specific about who your clients are and how you can get more of them.
As a creative entrepreneur, it’s important to put yourself in there and find ways to grow your audience, so in today’s minisode, we’re sharing our best tips for how to pitch yourself as a podcast guest when you don’t have a direct connection.
How do you handle referral incentives in your business? Today we’re answering a listener question who recently got asked to give incentives to someone who was sending her great business referrals. We’re sharing our tips on how to build that referral relationship and make it work for your business…and what to do if you don’t […]
How to you gain visibility online for your creative business? We’re sharing our best time for showing up in front of potential clients in a way that’s more than just about the numbers.
Today’s minisode is all about how to come up with content when you don’t know what to write about or what to say next.
Today’s question comes from our Facebook group about the boundaries you place on your content so that you don’t hurt or offend family and friends or certain segments of your audience.
In today’s minisode, we are talking about how to close the deal. We’re talking about what to do and how to be more effective when you’re closing the deal with a client, especially if people seem interested in their inquiry, but then are too busy, don’t have the budget, or just flat-out don’t respond after […]
In today’s minisode, we are talking about our philosophies about discounts and sales, and how to work them into your selling strategy without undermining your regular pricing.
Today’s minisode is all about whether or not you should have show notes (or transcripts) for your podcast. Show notes improve the user experience and make your podcast more searchable. We’re explaining why we have show notes for our own podcasts and how we structure them.
Today’s question comes from Jamie at our live recording at Being Boss Miami about how to reveal your markers of expertise and personality when you’re wooing new clients. In other words, in personal branding, how do you blend who you are with what you do?
Emily here. Today I want to touch on something that was touched on briefly in this week’s full episode – Your Website is your most valuable employee. We’re talking about consistency and legitimacy and how creating a consistence presence with your website, colors, autoresponders, and weekly newsletters helps your clients trust you.