Jumping on board the podcast subscriber train can be a hard jump to take. Even I had a hard time taking the leap, and this is coming from a guy that spends several hours a week editing a podcast for a living. The struggle is real and it’s completely understandable. It can be hard to buy into something that a lot of us spent the majority of our lives living without. The turn of the millennium and sudden rise of technology has caused content to be thrown at us from all sorts of new digital outlets, including podcasts.

If you have ever listened to a show on the radio, then podcasts are right up your alley. Click To Tweet

Adopting new technology doesn’t have to be overwhelming, though. If you have ever listened to a show on the radio, then podcasts are right up your alley. The two are one in the same, but podcasts give you the freedom to download and listen at anytime and anywhere and without a radio. So as much as some people hate to admit it, podcasts killed the radio stars.

Needless to say, podcasts are where some of the internet’s best content is coming from right now. Take the Being Boss Podcast for example. Every single episode is packed full of advice and wisdom for creative entrepreneurs that you won’t find on television or in a newspaper.

If you haven’t listened to Being Boss before, you’re missing out on some high-octane knowledge.

So whether you are wanting to get into podcasts for the first time or you are a current listener and want to max out your listening experience, I’m here to help.

Finding and Downloading Podcasts

For the new kids on the block, you may be wondering where you even go to find podcasts to listen to. The good news is that podcasts can be found through all forms of the internet, whether it be on a PC, Mac, or a smartphone.

The easiest and most widely supported way to subscribe to a podcast is through iTunes.

Downloading on a desktop computer

If you’re on a PC or Mac, you need to make sure to download the latest version of iTunes. Once that is installed on your machine and you have it up and running, follow these steps:

  1. Click the “iTunes Store” tab on the main menu at the top of the window.iTunes2
  2. Select the ellipsis icon from the option on the top-left of the window and then select “Podcasts” from the menu that drops down.
  3. From there, you can filter your podcasts based on whether they are audio or video with the tabs at the top, you can narrow your search down to categories on the right, or you can simply explore all of the podcasts that are featured on the front page.

Once you have found a podcast that you think might interest you (you know…like Being Boss,) then all you have to do is click the subscribe button underneath the main image.

Downloading on an iPhone

If you are on an iPhone, then the process is a little simpler. There’s an app for that. iPhones have a built-in app that lets you search exclusively for podcasts (none of that icky music or games to get in the way.) On your iPhone, simply search for an app called “Podcasts.”

Within that app, you can use the menu at the bottom to sort through the categories, see what is featured, search for podcasts on your own, and subscribe to the ones that you find. Once you subscribe, new episodes of the podcast will automatically be downloaded to your phone.

Downloading on an Androidpocketcaster

If you are on an Android device, you will need to install a third party app (such as Pocket Casts) to search for and subscribe to podcasts. Like any other app on your Android phone, you can search for these through the Google Play store.

Each app is slightly different, but the key functionality remains the same across all of them. They let you easily filter, search for, and subscribe to podcasts that will then be downloaded directly to your phone.

How to Get the Most Out of Your Podcast Listening

I may be in the minority in this, but I find it difficult to keep my brain focused on one specific thing for an extended period of time without my mind wandering and getting distracted (…I was a terrible student.) For podcasts like Being Boss, I’m betting you want to actually do your best to listen closely and actually soak in what the hosts are talking about, am I right?

As counterintuitive as it may seem, you may find that keeping yourself busy while listening to a podcast will help you focus on the podcast better. For instance, I like to listen to my podcasts while I’m at work developing websites.

Some other options that you might want to try include listening to them in your car on your way to work in the morning, while you exercise, while you clean your house, while you go for a run, etc. Not only can the slightly distraction help you focus better, but you’re also killing two birds with one stone!

Leaving Reviews and Supporting the Podcast

Have you just fallen in love with a podcast and want to take your love to the next level? Supporting the podcast is the best way to do that. Showing the makers of the podcast that you love what they do is a great way to motivate them to keep the great content coming.

While this may not be the case for every podcast, most of them have websites and/or social networking accounts that you can follow. If you’re having a hard time tracking them down, you can generally find a link to a podcast’s website on the podcast’s iTunes page.

If that’s not enough for you, reviewing the podcast on iTunes is also a great way to show some love (or hate, I suppose). 5-star reviews help podcasts rank higher in charts and search results, so leaving a glowing review on your favorite podcast’s iTunes page will help it get more exposure. To leave a review, simply go to the iTunes page for the podcast, click the “Ratings and Review” tab under the title of the podcast, and then click the “Write a Review” button—leave a review for Being Boss here!

That’s about all there is to it! Subscribing to a podcast is just a few, not-at-all-complicated steps more involved than tuning in to a radio station. Once you feel that you have mastered the art of subscribing to podcasts and want to attempt to start your own, joining the Podcast Like a Boss master class on June 22nd is a great place to learn how.

In addition to developing and launching dozens of websites for creative clients as the website developer for Indie Shopography, Corey Winter is also responsible for editing the Being Boss Podcast and developing the BeingBoss.club website. He also moonlights as a freelance website developer. Some of his freelance clients have included BiddyTarot.com and APracticalWedding.com. He has even turned his passion for drumming into a world championship-winning gig as a drumline instructor.