Marketing + Technology

Business Essentials

Marketing is essential to a thriving business. No matter how you feel about it, as a business owner, you have to keep a pulse on and dedicate time to developing and deploying your marketing strategy. And these days, technology is becoming a larger piece of that marketing puzzle. We’re no longer simply talking about using automation to speed up the process or create more targeted campaigns.

Technology is changing the marketing landscape in huge ways. From the ever-evolving social media platforms and now the metaverse to augmented reality and artificial intelligence, understanding what new technologies are available and how to utilize them in your marketing is important if you want to continue to grow your business.

This week we’re bringing you a look at the tech effect on marketing as well as some tried and true tactics that are still bringing in results.

Tech Effect

• Social media platforms have definitely had an impact on how we show up to share about our businesses. Whether you feel positively or negatively about that, the current chaos happening on these platforms has us wondering if the end is near. (article)
  
  
• Metaverse might be nothing more than a fancy buzzword to most business owners and consumers alike. But some retail brands are adding the metaverse to their marketing strategy looking for tangible benefits. (article)
  
  
• The use of AI in marketing and content creation is a hot topic right now, specifically around AI copy generation. How well does it work and is it worth using? This article from the Hustle takes a look at 5 AI copywriting tools and if they can replace human writing. (article)
  
  
• AI-generated art has also been making waves with artists but DeviantArt really rocked the boat when they chose to automatically opt-in all user art for use with their own AI-powered text-to-image generator. (articles)
  
  
• Augmented reality or AR has likely been sneaking its way into your life without you noticing from photo and video filters to interactive gaming. So how can you actually utilize it to market your business and connect with customers? Hubspot put together a list of 8 companies that are using AR in innovative ways to inspire your own strategy. (article)
  
  

Curious About CEO Day Kit?

If you’ve had your eye on our CEO Day Kit for a while but you aren’t sure if it is right for you and your business, we get it. There are a lot of roadmaps and blueprints out there promising clarity and a quick fix.

Earlier this week, Emily went live in the Being Boss Community to answer questions about CEO Day Kit and how to make the most of your CEO Days. You’ll want to check it out.

Join the Community and catch the replay now >>

Tried And True

• Word-of-mouth marketing will always be one of our favorite ways to reach new potential customers. Take it to the next level by ‘supercharging’ your most passionate customers. (article)
  
  
• Content marketing can be a great way to build brand awareness and build customer trust. Finding success with content marketing starts with a sound customer-centered strategy. (article)
  
  
• While sending texts certainly isn’t new, SMS marketing is still gaining traction. Klaviyo shares insights on how you can win more customers via text. (article)
  
  
• Email marketing is still relevant and is a great way to build trust with your customers. Learn why email is an important piece of any marketing strategy. (podcast)
  
  
• If you’re confident about the marketing strategies that work for you and your business and want to take them to the next level, try pairing them with new tech for an approach Google calls ‘tried-and-new’. (article)
  
  

Get Excited About Your Marketing

Do you hate promoting your business on social media but feel you have no choice? Here’s the good news: You can build a thriving business without social media! It’s possible and on November 29th, you can learn how!

Join us and The Chattery for a Build A Thriving Business Without Social Media workshop on November 29th. Presented by Johanna Renoth of Bye, Social Media!, this workshop will show you how to create a marketing plan you are excited about with channels that support your strengths.

This workshop is free to Being Boss Clubhouse members and available to everyone else for just $35! Get the details and learn how to attend here >>

What’s Fresh

• Pinterest recently expanded its Trends tool, which is great news if you want to stay on top of what content your customers are engaging with. (article)
  
  
• Youtube has launched a few updates, you can now claim a handle on the platform and a new Live Q+A feature making it easier to interact with viewers. (articles)
  
  
• Twitter’s new paid verification badge campaign had some rather larger unintended consequences due to some doppelganger accounts and forced the company to bring back its official gray badge. (article)
  
  
• If you’ve been keeping an eye on crypto, the FXT fallout is having consequences across the entire industry but the ultimate effects still remain to be seen. (article)
  
  

Upcoming Events

Want access to a community of bosses and live events? Join us for weekly Monday meet-ups to troubleshoot your struggles and celebrate your wins. Get shit done thanks to a little extra accountability during our coworking sessions and more! Check out our events page to see all upcoming events and join us in the FREE Being Boss Community.