Tell Your Story

Once Upon a Time

Writing, photographing, branding, sharing… as business owners we’re all in the business of storytelling, whether you realize it or not.

Or at least you should be, because these days your customer cares more about your story than ever before, because in a sea of sameness, the story behind you, your process, your product might be the *only* thing separating you from everyone else in your field.

This is a topic we’ve woven in and out of for years, and have had some big conversations around owning who you are and even writing your story (with the founder of NaNoWriMo, no less), as well as so many episodes on branding.

And… as we continue to have our drive to live in the world tampered, so many creative bosses are finally coming around to that book they want to write or that podcast they want to start, and – honestly – we love that for you.

So this week we’re supporting your responsibility to tell a story, and your creative drive to share, with a collection of resources to help you make it do.

Being a Storyteller

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Podcasting

• Interested in the future of podcasting? How about some predictions! (article)
  
  
• Basically, podcasts aren’t going anywhere, as YouTube and Amazon get in the game. (article)
  
  
• Podcast transcripts are important for many reasons. Here’s what you need to know. (article)
  
  
• Almost half of downloads are from old episodes, meaning podcasts are way more evergreen than, say, your Instagram posts. (article)
  
  
• Ready to start? This step-by-step guide will get you going. (article)

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